TOKYO, Today: AIG has launched a campaign aimed at educating foreign travellers ‘How NOT to drive in Japan’, as the country readies itself for an unprecedented influx of overseas visitors for the upcoming 2019 Rugby World Cup and Tokyo 2020 Olympics and Paralympics.
New website for digital billboard operator
AUCKLAND, Today: Lumo Digital Outdoor has launched its enhanced website featuring an industry-first client platform. The new website allows clients to log in to a portal and view Lumo’s digital billboards throughout New Zealand in real time through their high-definition cameras.
Ecommerce reviews – a reality check
By Rebecca Caroe* : The New Zealand Commerce Commission is investigating online retailers who they claim have manipulated customer reviews and testimonials in “… conduct that was liable to mislead consumers by creating artificially positive impressions …”
Hauraki hands out the silent treatment (updated)
AUCKLAND, Today: Radio Hauraki – NZ’s No 2 music station with males – is counting down for its No Talk Day this Friday, which aims to shine a light on men’s mental health.
Tough financial year ends on a high
AUCKLAND, Tuesday: NZ’s media agency market has ended a difficult 2018/19 financial year with a positive change of fortune in the last two months, with the growth in advertising expenditure reported in June the highest of the past year.
IABNZ enlists digital savant
AUCKLAND, Tuesday: IAB New Zealand has announced the appointment of Bauer Media digital gm Anne Chen to its board – an Auckland-based commercial digital expert with an international reputation.
Ogilvy NZ goes private
AUCKLAND, Today: Ogilvy NZ MD Greg Partington and WPP AUNZ have announced a restructure as a result of Partington purchasing WPP AUNZ’s shares in Ogilvy New Zealand (which the parties expect to complete later this week).
D3 launches Stuff’s new home for video
AUCKLAND, Today: Stuff, with Grey Lynn digital agency D3, has launched a new news & entertainment video destination, Play Stuff, featuring free content curated from BBC, Reuters, the NZ Press Association, NZ On Screen, Bravo NZ, Les Mills, Madman, Red Bull, and VICE.
Avalanche & TBWA aiming globally
AUCKLAND, Monday: NZ-owned and operated Avalanche Coffee – which claims to be NZ’s largest independent coffee brand – has appointed TBWA Group NZ to help drive aggressive expansion plans.
FCB refreshes WorkSafe Safe Guys
AUCKLAND, Today: FCB is rolling out the sequel to WorkSafe New Zealand’s Safe Guy campaign, encouraging workers to do the easiest thing to improve health and safety – to speak up. The campaign’s focus is a very amusing spot that riffs off our unique Kiwi accents!
