AUCKLAND, Today: The Warehouse, through DDB NZ, have this morning released a new campaign, Teddy. Warehouse marketing GM Anna Lawrence said: “Teddy speaks to the highly popular New Zealand Bear Hunt phenomenon allowing Kiwis of all ages to spread joy and connectedness from their windowsill.
Heat on Jacinda
WELLINGTON, Today: Newspapers large and small, up and down the country, are putting more pressure on Jacinda Ardern’s hardline pro-Facebook/Google ad policies.
Vanishing Point
AUCKLAND, Today: BMW has collaborated with Colenso BBDO, production partners, Bootleg, and New York-based Kiwi film director Alan Bibby to launch an initiative to lighten parents’ loads – DIY car kits for kids.
Dailies tap Boggs
AUCKLAND, Friday: NZME chief executive Michael Boggs has been appointed chair of the Newspaper Publishers’ Association. He replaces Phil Eustace, chair since 2016.
DOOH audience metrics – why real-time data is critical
OPINION, BY LUMO DIGITAL CEO/CO-FOUNDER PHIL CLEMAS: It seems a long time ago since our government imposed Covid-19 alert level 4, essentially consigning us all to stay at home for four weeks. Who would have thought such restrictions were going to be imposed just a fortnight earlier.
Dentsu NZ steers Heineken campaign
AUCKLAND, Today: Heineken’s affecting new global tvc – Ode To Close – goes to air here Wednesday, with hands-on guidance from media agency Denstu NZ. It’s already available online.
Bauer just the start?
WELLINGTON, Thursday: Media companies are making a strong case, before the Epidemic Response Committee, for the government to step in as they face major reductions in news services to New Zealanders.
Share the Dime
AUCKLAND, Today: “Dear Ed,” writes Kiwi ad savant Martin Brown. “I made a little podcast this week which seemed well-received, so I turned it into a self-contained article.”
Lord of the Rings
AUCKLAND, Today: Audi this morning launches out-of-home placements where its famous four ring interlinked logo separates to help promote social distancing in New Zealand.
