99 growing focus crisis

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AUCKLAND, Tuesday: 99 helps the Auckland City Mission raise the breadline with their winter appeal. To encourage donations over winter, the Auckland City Mission and 99 have started a new conversation that raises awareness of the growing food crisis in Auckland.

Hello world

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AUCKLAND, Friday: Saatchi & Saatchi head of PR & social Isobel Kerr-Newell last week sent us a release about the agency’s new My Food Bag campaign – along with a courtesy note advising that “I’m now back from maternity leave”.

Twenty-two crore (not a misprint) viewers!

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MUMBAI, Thursday: M+AD learned a new word today, courtesy of daily Indian ad-site newsletter Exchange 4 Media. That word is crore (pronounced kraw). It’s a number. A big one – 10,000,000. As in “22 crore Indians saw India-NZ World Cup semi-final”.