Distract made me jealous

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LONDON, Wednesday: “NZTA’s Let Driving Distract You is so utterly charming and clever – and insightful,” is the verdict from BBH UK creative director Psembi Kinstan on a campaign that is currently catching attention throughout the world.

Veteran back at Pead

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AUCKLAND, Today: Pead PR has appointed Kelly Grindle as director of integrated strategy, a newly created role that managing partner Sarah Munnik says “further amplifies Pead’s fully integrated offering – spanning traditional media relations, content, digital, social media, experiential, and partnerships”.

Apology to Fuse

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AUCKLAND, Wednesday: Yesterday’s M+AD report about Kiwibank tapping 99, we wrongfully stated that Fuse agency was one of several incumbents (none – except Fuse – were named).

Energi’s fitness challenge

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AUCKLAND, Wednesday: Shopper marketing agency Energi has developed a new campaign for Musashi sports nutrition bars, powders, and supplements range, available in supermarkets and specialty sports nutrition retailers nationwide. The brand is owned by health-nutrition company Vitaco NZ.