AUCKLAND, Today: oOh!media has developed an innovative platform that enables Trade Me to dynamically deliver real-time advertising on digital out-of-home inventory from their work desks.
AUCKLAND, Today: Content production agency Wellcom, with MetService and indie media agency Together, has developed a new campaign for NZ’s largest LPG retailer, Rockgas to promote a new location and real-time weather data targeting capability.
MT MAUNGANUI, Today: Bay of Plenty-based full-service agency Wave has created a campaign for Everybody’s Kombucha – a new brand of this widely used health-tea product, and the first to actually taste good.
AUCKLAND, Today: A new platform for women of all levels working in media, marketing, advertising and publishing officially launches in Auckland next week with a free networking event. The idea started at an industry event by co-founders Nancy Lloyd and Kali Nadin earlier this year.
SYDNEY, Tuesday: The world’s best known special effects company, Industrial Light & Magic, which grew out of the Star Wars franchise, has announced plans to set up an Australasian division, based in NSW.
AUCKLAND, Monday: Kiwibank has appointed 99 as its agency of record, without a formal pitch. Previously, the bank used several creative agencies. The bank also reappointed OMD as its media partner.
AUCKLAND, Today: Newmarket indie agency Tenfold Creative has set out a new brand campaign for funds management company Mercer NZ – a long-time client partner.
AUCKLAND, Sunday: Enthusiastic Kiwi headline writers on the weekend papers had a field-day, with the countdown to the Black Caps epic unfolding in London. As you’d expect, dubious puns abounded.
AUCKLAND, Friday: Phantom Billstickers has released more details about the privacy protections built into the technology it uses to track the cellphones of people exposed to street posters.