AUCKLAND, Today: A West Auckland beverage company has sold out its entire stock overnight in Australian supermarkets following an unexpected social post from a Sydney mother and businesswoman.

AUCKLAND, Wednesday: After several pitches, indie creative agency YoungShand has secured three new client wins – appointed to work with Tourism Holdings, managing the creative and media aspects of its Discover Waitomo business. The agency also secured Ministry of Business work, and Vitaco (Healtheries).

OP-ED BY BEACONS JUDGE ANTONY YOUNG: In Ken Auletta’s The New Yorker article, How the Math Men Overthrew the Mad Men*, he brazenly claimed that data and science are now more important to the ads and creativity as the currency for advertising.

AUCKLAND, Today: New Zealand’s media agency advertising market has finally returned to growth in May – after a full year of stagnation – with a 2.3% year-on-year increase in agency bookings to NZ$87.3 million.

AUCKLAND, Tuesday: Trade Me has chosen Clemenger Group agencies – Clemenger BBDO Wellington and Colenso BBDO Auckland – as the online platform’s first fulltime agency of record.