SYDNEY, Today: Adobe has today released the Adobe Experience Index which purports to show that consumers in Australia and New Zealand are leading the world in customer experience expectations.
CANNES, Sunday: An unremarkable week for APAC at the Lions Festival in France – zero Golds for any entry from the APEC countries, including Australia and New Zealand. The Northern Hemisphere ruled unchallenged.
AUCKLAND, Today: DDB has launched the fourth instalment in the Lotto Imagine series, which began with 2015’s hugely successful Pirate Ship, followed by the poignant Mum’s Wish in 2016 and award-winning Armoured Truck in 2018.
AUCKLAND, Today: DDB’s new campaign for the AIDS Foundation – designed to inspire candid coversations – is succeeding in spades. And it’s certainly stirred up NZ’s doddery homophobic community.
AUCKLAND, Today: Little Giant has today become Isobar New Zealand, completing its transition into the global agency network. The Little Giant team will focus on cross-market opportunities and will be bolstered by the global agency’s best-in-class technology and consultancy capabilities.
AUCKLAND, Today: The NZ Advertising Producers Group, in association with the NZ Film Commission, has unveiled a director mentorship programme to support talented female directors.
AUCKLAND, Today: BC&F Dentsu has created a new campaign for Tower Insurance which aims to tackle the complicated language that plagues much of the market.
CANNES, Sunday: The Epica Awards has underlined its positioning in the awards landscape with a new advertising campaign from Hecho Studios Amsterdam, reminding potential entrants that it’s time to leave the “self love” to other awards.