AUCKLAND, Today: The most-viewed story to run in M+AD Daily last week was Thursday’s coverage of BCG2 winning the Volvo account from incumbent Republik – a fairly typical headline yarn for the specialist NZ ad/media business sector.
Bauer slammed
AUCKLAND, Today: BusinessDesk contributor Patrick Smellie has penned a strong piece about the latest developments in the ongoing tragedy of the Bauer NZ exit. He also wrote a similar story for today’s Herald.
MBM taps GM for Auckland
AUCKLAND, Today: MBM has today announced the promotion of Penelope Brown to the newly created position of general manager Auckland. Brown has recently returned from maternity leave. She originally joined MBM in 2016 as client services director and became a shareholder in the business.
NZ agency directory debuts
AUCKLAND, Today: Kiwi author & comms consultant Sarah Ritchie has announced the launch of Agency Who’s Who, the only comprehensive online directory for the New Zealand creative comms industry.
Covid-19 & the PR industry
AUCKLAND, Today: Andy Scales, director of Sydney-based PR/brand engagement agency CampaignLab, has taken the time to pen a thoughtful piece on the state of the PR sector in New Zealand (sent to M+AD by CampaignLab NZ’s Sophia Berry-Smith).
Turning the page
AUCKLAND, Today: The evolving nature of news publishing has prompted one of our largest media industry groups to change its name – dropping the specific descriptor ‘Newspaper’ from its letterhead.
Ka mate, ka ora
AUCKLAND, Today: The Mt Eden shop previously known as Pead PR – now rebranded as creative communications agency We Are Pead – is claiming “global headlines” for last week’s haka promo for fmcg client Best Foods to leverage their Warriors sponsorship.
No knighthood for Jim
AUCKLAND, Today: Phantom Billstickers’ Jim Wilson writes: “I am wondering if someone from Lumo could advise me of which 500 small businesses they helped get running again after the virus outbreak?” (Scroll down for the link).
Perfection in Print
WELLINGTON, Thursday: BeeNZ’s luxury Manuka honey packaging has taken out the printing industry’s top honour at the Pride In Print Awards this year – with a piece of work from Tauranga brand & advertising agency Society.
TikTok comes closer
MELBOURNE, Thursday: Aussie marketing consultants Lucio Ribeiro and Sergio Brodsky have teamed up to launch what they’re calling “Australia and New Zealand’s first TikTok-dedicated agency” – TikMyDay.
