Sweet surrender

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AUCKLAND, Today: To celebrate the release of five new premium ice-cream flavours into supermarkets nationwide, Sugar & Partners, Social Sugar and New Zealand Natural have launched an integrated outdoor, digital and social campaign.

Drum wins fast-food giant

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AUCKLAND, Monday: Restaurant Brands has appointed PHD Group PR agency Drum as its new corporate comms agency. The incumbent was Sherson Willis Auckland. The split was amicable and there was no pitch.

The write stuff

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AUCKLAND, Today: The art of headline writing can – at its best – be cunning creativity that draws the eye quickly into the story beneath. Usually, they’re the work of a lowly sub-editor – always noticed, but seldom acknowledged.

Revolving door at VMLY&R AUNZ

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SYDNEY, Friday: Two ceos at the Australia HQ of VMLY&R AUNZ have resigned in one month –Aden Hepburn’s departure comes just weeks after Pete Bosilkovski resigned from the business (following the completion of the agency merger).

New: Powerful analytics dashboard

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AUCKLAND, Today: Media intelligence business Isentia has expanded its Mediaportal platform with a new analytics dashboard, designed to make it easier for communications professionals to showcase the value of their activities and find fast insights.