LONDON, Today: Mobile remains the fastest growing channel in Europe, despite budgets being impacted by Covid-19. UK ad/media site WARC reports that nearly all marketing professionals (94%) consider mobile advertising as effective.
Left the Building
AUCKLAND, Today: marketing executive Kirsty Atkins, who put in 20 years at News Works (part of the Newspaper Publishers Association) has left the industry – to become a daycare centre administrator.
Future Shock
AUCKLAND, Wednesday: Off the back of a number of senior appointments, Stanley St has announced another talented addition to the team – Hayden Skelton, new head of performance.
New Direction
AUCKLAND, Today: Special Group NZ has launched a new student recruitment campaign for The University of Waikato, highlighting the institution as a welcoming and friendly university of national and international standing, with a wide range of quality programmes on offer.
Dark Net defiance
AUCKLAND, Today: Most major political parties are defying the Facebook boycott, and continue to plug their Election 2020 policies on the social site.
Kiwis win in Oz
SYDNEY, Tuesday: Aussie site Bestadsontv has featured two powerful Kiwi winners in its Best Interactive division this week – WiTH Collective’s ASB Borrow The All Blacks, and Clemenger Wellington’s Voice of Racism (starring the voice of Taika Waititi).
Relationship Breakdown
AUCKLAND, Today: Relationships between M+AD Daily and Colenso BBDO have disintegrated amid allegations of leaks, favouritism and harassment.
Forks Over Knives
AUCKLAND, Tuesday: Saving the planet can be bloody hard. No one knows that better than Nigel, the hero of Meridian’s latest campaign from BC&F Dentsu.
Lest We Forget
AUCKLAND, Today: Alexander PR (for the RSA Let’s Not Forget fundraising campaign), and TBWA (for its D&AD Pencil-winning Mr Humfreez) were the only agencies named among the finalists for the 2020 NZ Marketing Awards.
Trust Power
AUCKLAND, Today: 147-year-old crown-owned entity Public Trust has appointed Special Group as its lead brand agency following a competitive pitch.
