AUCKLAND, Today: Grey Lynn creative agency True, which claims to be “New Zealand’s largest independent agency”, has appointed internationally awarded creative Tim Huse to the newly created role of executive creative director.
Contagion’s formula works for MyMilk
AUCKLAND, Today: After a competitive pitch early this year, milk-sourcing company MyMilk have partnered with Contagion on a logo rebrand and video content campaign.
10 days … and counting (Updated)
AUCKLAND, Today: FCB Media heads the list of 2019 Beacon Awards finalists, with 28 entries through. Next come PHD (23), MBM (17), Carat (13), and MediaCom (9).
Arrivals & Departures: VMLY&R ANZ co-ceo leaves to ‘pursue his own business interests’
SYDNEY, Friday: Pete Bosilkovski, the Sydney-based joint chief executive of merged agency VMLY&R for Australia and New Zealand, has resigned from his post after just seven months.
Penny Cooper exits
AUCKLAND, Today: We sadly report the passing of Penelope Cooper last Saturday 27 April at Auckland’s North Shore Hospital following a brief illness. The other half of The Cooper’s Sound Design will be missed by many in the ad industry.
Thumbs up for Herald paywall (Updated)
AUCKLAND, Thursday: “The paywall will separate audiences as much as it separates content. Those who pay for quality content will be the ones who are most motivated to engage with it – a win for journalists, publishers, clients, PR people and readers themselves.
Purina gets Excited
AUCKLAND, Today: Leading pet care company Nestlé Purina – in partnership with oOh!media and the SPCA – is launching a new brand campaign across oOh!media sites to showcase the types of pets that are available for adoption in New Zealand.
Outbrain taps Cortechs (Updated)
AUCKLAND, Today: Leading global ad platform Outbrain has teamed up with NZ adtech solutions provider Cortechs to give local brands and agencies direct access to the power of native advertising.
Raydar’s Juicy videos reignite Kiwis’ love for Simply Squeezed
GREY LYNN, Today: Clemenger’s shopper activation agency Raydar has launched a brand awareness campaign for Simply Squeezed, using a range of short-form content pieces.
Colenso, Special, DDB on board in London
LONDON, Wednesday: Four New Zealand campaigns feature in the latest Warc Effective 100, released last night –Colenso BBDO came in at #5 and #43, Special Group #43, and DDB #64.
