AUCKLAND, Tuesday: In February, Burger King and Pitchblack convinced the beef-loving town of Bulls to try the new plant-based Rebel Whopper. In the first six weeks after launch, sales were +87% above sales forecast and, with the burger selling out momentarily in some restaurants, it would become one of BK’s most successful launches.
Ad rules updated
AUCKLAND, Today: The Guide on Election & Referenda Advertising has been updated to reflect the new date for the New Zealand 2020 General Election.
True defies Covid trend
AUCKLAND, Today: Independent agency True has boosted its crew with four new appointments across strategy, client management, content production and creative technology.
Stanley St wins ITM
AUCKLAND, Today: Stanley St has been appointed as the new creative agency for building materials supplier ITM, following a competitive pitch.
Covid extension kicks in
AUCKLAND, Today: The Comms Council has announced an extension to the dates of the 2020 NZ Effie Awards, due to the current Covid-19 restrictions.
Silence is Golden
SINGAPORE, Yesterday: Dentsu’s Moment Against Silence campaign for Movember (already a winner at the Comms Council Pressie Awards) has won Gold & Silver at the APAC Festival of Media.
Gold Diggers
SINGAPORE, Friday: Thursday night saw the APAC Festival of Media Awards held virtually over a live streamed event across the Asia Pacific region.
Hi-Fi
AUCKLAND, Today: Saatchi & Saatchi has created a new campaign for Chorus, which claims that Kiwis don’t have to put up with a sub-par broadband experience. “There is a solution out there for them in the form of fibre broadband and all they need to do is ask for it,” said a statement from the agency, released this morning.
New mags take shape
AUCKLAND, Today: NZ publisher School Road, which announced its arrival last week, has now unveiled its four new local magazines and the distinguished quartet of editors who will run them.
