AUCKLAND, Today: The results for the first radio survey for 2019 show that 3.62 million people or of New Zealanders aged 10+ (83%) listen to radio each week, with 3.34 million (77%) of them tuning into commercial radio each week.
PHD, Colenso, DDB rank No 1 in NZ
LONDON, Today: PHD Auckland’s DB Export Beer Bottle Sand, and PHD & Colenso BBDO’s Child Replacement Programme were the best examples of creativity, effectiveness and media excellence in 2018, according to the Warc Rankings 2019 report, out this morning.
WeChat reaches NZ’s Chinese audiences
AUCKLAND, Today: Cross-cultural agency Bananaworks’ Eva Lee, account manager for WeChat, believes Kiwi brand owners and marketers are missing a trick. “WeChat is not just social media,” she says. “It’s a tool for marketing, providing services and e-commerce.
JCDecaux NZ in mix for Notre Dame rebuild funds (Updated)
AUCKLAND, Today: Jean-Claude Decaux, the French founder of global billboard giant JCDecaux (which now owns NZ’s APN Outdoor) is contributing to the Notre-Dame restoration fund.
Colenso creates Mars Petcare campaign for the dogs of New York
NEW YORK, Thursday: Mars petcare brand Puppo has collaborated with Colenso BBDO to create a bespoke ad for every registered dog in New York City – over 100,000 of them.
Bauer managers buy Autotrader
AUCKLAND, Today: Bauer Media, NZ’s largest magazine publisher, have agreed to sell Autotrader to former managers Ross Logue and Richard East.
Parachute scores Dancing with the Stars
AUCKLAND, Today: The collective at Parachute Music has embarked on a third season of production music for Dancing with the Stars NZ.
NZ app has designs on the US
AUCKLAND, Today: NZ-based creative content company Pitchblack Partners have set their sights on the US with Podium, a new coaching app for runners, launched last week in the US with a full brand design, app design, and ATL campaign.
Waiheke’s Wonder Women
AUCKLAND, Today: A hard-bitten, gimlet-eyed PR person feeling “isolated and depressed”? A contradiction in terms, surely? But it was reality to NSPR founder Niki Schuck when she moved from her hometown Dunedin to Waiheke Island in 2014.
See you Tuesday
AUCKLAND, Today: A very quiet day for industry news today – due, of course, to the onset of the four-day Easter break.