LONDON, Today: Iconic battery brand Duracell has awarded its global creative business (outside the USA) to WPP agency Wunderman Thompson. The Wunderman win came after a four-month multi-agency pitch with 10 agencies in the running.
NEW YORK, Wednesday: In the highest-profile deal the global ad industry has seen in recent memory, Aussie creative overachiever David Droga has sold the agency that bears his name to Dublin-based management consultancy Accenture.
Australia’s second-largest telecoms company Optus has appointed Vodafone NZ consumer director Matt Williams to the new role of marketing & revenue managing director, after an internal restructure.
NAPIER, Wednesday: Chemical giant BASF has appointed Hawkes Bay full service specialist agribusiness agency Tracta (“the Heartland Agency”) as the creative and strategic lead for their Australia and New Zealand agricultural business.
JERSEY CITY, Saturday: Six New Zealanders – including a Wellington agency chief – have made the Forbes Asia 30 Under 30 list of the hottest “game-changing” entrepreneurs.
BUSAN, SOUTH KOREA, Friday: Applications have opened for the 2019 New Stars competition have opened – with an appeal to all Kiwi junior creatives aged under 30. “It would be great to have a team from New Zealand here this year, says Sydney-based organiser Barbara Messer.
AUCKLAND, Friday: Colenso BBDO has launched a DM-driven campaign for the all-new BMW 3 Series, featuring voice-activated technology, as well as the car’s connectivity and integrated apps like Microsoft 365, plus a new toy called BMW’s Intelligent PA.
AUCKLAND, Today: To launch Monteith’s latest brew, Patriot American Pale Ale, Colenso BBDO chose to go after the only piece of recognition that should matter to an American Pale Ale – the official US seal itself.
HAMILTON, Today: VMLY&R’s marketing campaign for supplement brand GO Healthy’s GO Be You has been recognised with the top advertising honour – the Marketing Award – at the Natural Health Products 2019 Industry Awards.