AUCKLAND, Today: George FM yesterday riffed off its relationship with the PM’s hubby to welcome listeners to April Fools Day yesterday.
Special Australia shoots Uber Eats NZ campaign
AUCKLAND, Today: Stan Walker meets Jono and Ben in the latest instalment of the tongue-in-cheek Uber Eats ad campaign, Tonight I’ll Be Eating – produced by Special Group Australia.
Shaking up the boardroom: Research reveals more room for disruption in NZ
WELLINGTON, Today: Innovation by New Zealand’s business leaders is largely driven by disruption from abroad, and they are seen as relatively conservative decision-makers, research by Isentia has found.
Millennials with Sticky Fingers
AUCKLAND, Monday: We care as much about music as you do is a line often used by The Sound radio station – but in their latest tvc campaign they inadvertently reveal themselves to be true millennials – without a care in the world.
Meares & Nicholas shoot House of Travel Passport III
AUCKLAND, Today: The House of Travel agency creative team – spearheaded by Roy Meares with a little help from Gregor Nicholas – has completed Passport, the third commercial in House of Travel’s ongoing brand campaign, launched early February.
Why awards matter
PATTAYA, Saturday: “Awards are the best retention tool we will ever have,” Leo Burnett global CCO/exec chairman Mark Tutssel told the Adfest audience yesterday.
Global hate-alert pleases NZ ad world
LISBON, Friday: The Association of NZ Advertisers and the Comms Council have welcomed the World Federation of Advertisers call for all brands globally to hold social media platforms to account in the light of recent failures to block dangerous and hateful content.
Daniel Barnes back in the headlines
AUCKLAND, Tuesday: He may have suspended his M+AD sub (after we “exchanged views” on a recent campaign story – now deleted from our site) but Barnes Catmur & Friends Dentsu founder/partner Daniel Barnes has lost nothing of his wit.
Kiwis shine at rising media stars’ pow-wow
SYDNEY, Wednesday: Five NZ agency execs and marketers were guests of NYC-based Verizon Media (formerly Oath) when they brought together 50 creative Antipodean rising stars for their inaugural Brand Love Academy event.
Maria Devereux’s top 8
SYDNEY, Today: In her role as Campaign Brief ’s weekly guest judge, Colenso BBDO creative director Maria Devereux (whose credits include Pedigree SelfieSTIX) has named her selection of the best print, TV, outdoor and interactive ads of the past seven days – plus the runners up.
