AUCKLAND, Today: George Western Foods, with agency and media partners OMD/Fuse and TVNZ, have launched their new brand campaign Switch to Burgen, leveraging the comedic wit and credibility of Kiwi Breaker Upperers actor Jackie Van Beek.
Adobe Report: Australia and NZ have highest customer experience expectations
SYDNEY, Today: Adobe has today released the Adobe Experience Index which purports to show that consumers in Australia and New Zealand are leading the world in customer experience expectations.
Southern Hemisphere a fail @ Cannes 2019
CANNES, Sunday: An unremarkable week for APAC at the Lions Festival in France – zero Golds for any entry from the APEC countries, including Australia and New Zealand. The Northern Hemisphere ruled unchallenged.
DDB launches Lotto IV
AUCKLAND, Today: DDB has launched the fourth instalment in the Lotto Imagine series, which began with 2015’s hugely successful Pirate Ship, followed by the poignant Mum’s Wish in 2016 and award-winning Armoured Truck in 2018.
DDB’s AIDS campaign makes an impact
AUCKLAND, Today: DDB’s new campaign for the AIDS Foundation – designed to inspire candid coversations – is succeeding in spades. And it’s certainly stirred up NZ’s doddery homophobic community.
Little Giant rebrands as Isobar
AUCKLAND, Today: Little Giant has today become Isobar New Zealand, completing its transition into the global agency network. The Little Giant team will focus on cross-market opportunities and will be bolstered by the global agency’s best-in-class technology and consultancy capabilities.
Female directors boost from Exit, Sweetshop, Thieves, Fish, Finch
AUCKLAND, Today: The NZ Advertising Producers Group, in association with the NZ Film Commission, has unveiled a director mentorship programme to support talented female directors.
BC&F Dentsu keep it simple for Tower
AUCKLAND, Today: BC&F Dentsu has created a new campaign for Tower Insurance which aims to tackle the complicated language that plagues much of the market.
Getting it soughted
AUCKLAND, Today: M+AD’s been found guilty of mangling the English language in our Friday report on the New Zealand Radio Awards.
