AUCKLAND, Today: Sports nutrition brand Musashi has selected full-funnel agency Thompson Spencer to spearhead its expansion into the Middle East. The move, which starts in the UAE, came after a competitive pitch process.
The quiet heroes behind plasma donation step into the spotlight
AUCKLAND, Today: New Zealand Blood Service has kicked off a nationwide campaign with Remade, shining a light on plasma donation and encouraging more Kiwis to roll up their sleeves.
Arrivals & Departures: Bastion Shine boosts its comms and experience team
AUCKLAND, Today: Bastion Shine is bolstering its PR, Corporate, and Social teams with four key hires across its Communications and Experience division.
Motion Sickness takes Auckland Straight to the Heart
AUCKLAND, Today: Vintage taxis have been catching eyes across Auckland this week, offering free one-way rides into the heart of the city.
Steinlager raises a glass to New Zealand’s Finest
AUCKLAND, Today: Steinlager made its mark on the Barfoot & Thompson Auckland Marathon powered by ASICS with one simple message: Steinlager celebrates New Zealand’s Finest.
Asahi NZ and Droga5 ANZ serve up a sweet twist with X by Long White
AUCKLAND, Today: Long White is shaking up the RTD scene with X by Long White, a sugar-free sub-range that puts the fun back into summer drinking.
D3’s By Example proves strategy speaks louder than awards
AUCKLAND, Today: D3 is putting its own strategy to the test, launching a bold self-promo campaign lighting up billboards across Auckland, Wellington and Christchurch to showcase what data-driven media can really do.
RUN brings Māori Kiwifruit Legends to life in Dubai
AUCKLAND, Today: Māori Kiwifruit Growers (MKG) have launched their first major campaign in Dubai, teaming up with Zespri and Mr Apple, with independent agency RUN Aotearoa leading the creative.
Molenberg goes the distance in new DDB Aotearoa campaign
AUCKLAND, Today: Goodman Fielder and DDB Aotearoa are back after four years with a new Molenberg ad, reminding Kiwis which loaf truly leads the grain game, and this one goes the distance.
DHL and Surf Life Saving NZ remind Kiwis why prevention saves lives
AUCKLAND, Today: A promotional shoot at Piha Beach for DHL Express NZ and Surf Life Saving New Zealand (SLSNZ) took an unexpected turn when off-duty lifeguards jumped into action for five real rescues, moments after filming wrapped.
