AUCKLAND, Today: Nielsen has introduced Advanced Audiences in New Zealand, powered by Nielsen Consumer & Media Insights (CMI). This solution integrates with demand-side platforms (DSPs), offering over 4,000 audience segments for digital targeting.
Epica Awards 2024: Top creatives announced
AUCKLAND, Today: The Epica Awards have revealed the 2024 shortlist, showcasing the best creative work from agencies worldwide. Reviewed by a jury of editors and journalists, this honour brings invaluable PR exposure.
Raine & Horne reshapes NZ real estate
AUCKLAND, Today: Raine & Horne’s rebrand from Mike Pero Real Estate is nearing completion, marking a major milestone in its expansion across New Zealand’s real estate industry.
Streem teams up with Google Cloud to revolutionise media monitoring
AUCKLAND, Yesterday: Streem has unveiled a game-changing partnership with Google Cloud, integrating Gen AI models to enhance its media monitoring platform for PR and Communications professionals. The collaboration builds on Streem’s parent company, Cision’s, strategic alignment with Google Cloud.
Melanie Spencer finalist for Agency Head of the Year
AUCKLAND, Today: The finalists for Campaign’s Agency of the Year Awards are out, and the Thompson Spencer team couldn’t be prouder of their CEO and Co-Founder, Melanie Spencer. She’s a finalist for the prestigious Australia/New Zealand Agency Head of the Year category.
Get ready to party with 2degrees’ Data Piñata
AUCKLAND, Today: The 2degrees Data Piñata is back for its third year, and this time, it’s bigger, groovier, and ready to turn your summer into a free data celebration.
NZME anchors exclusive SailGP partnership
AUCKLAND, Friday: Auckland is set to host the high-speed spectacle of SailGP for the first time, with NZME announcing an exclusive audio partnership for the ITM New Zealand Sail Grand Prix | Auckland.
Generate partners with Kiwi champions
AUCKLAND, Today: Two of New Zealand’s most celebrated athletes, Dame Lisa Carrington and Finn Butcher, have joined forces with Generate and creative agency Krunch to inspire Kiwis nationwide.
Billboards get interactive with Bill Is Bored
AUCKLAND, Today: Leading outdoor advertising company VAST Billboards and creative agency Antony & Mates have redefined billboard advertising with Bill Is Bored, an interactive campaign bringing static billboards to life.
MTF’s new campaign puts people first
AUCKLAND, Today: Most financial services struggle with customer satisfaction, with an average NPS score of just eight in 2024. MTF, however, has consistently bucked the trend.