GroupM names NZ ceo

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AUCKLAND, Today: The New Zealand arm of WPP’s GroupM media agency has created a ceo role in this country, and promoted former Wavemaker MD and GroupM COO Chris Riley into the role.

Sweet surrender

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AUCKLAND, Today: To celebrate the release of five new premium ice-cream flavours into supermarkets nationwide, Sugar & Partners, Social Sugar and New Zealand Natural have launched an integrated outdoor, digital and social campaign.

Drum wins fast-food giant

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AUCKLAND, Monday: Restaurant Brands has appointed PHD Group PR agency Drum as its new corporate comms agency. The incumbent was Sherson Willis Auckland. The split was amicable and there was no pitch.

The write stuff

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AUCKLAND, Today: The art of headline writing can – at its best – be cunning creativity that draws the eye quickly into the story beneath. Usually, they’re the work of a lowly sub-editor – always noticed, but seldom acknowledged.