AUCKLAND, Today: House of Travel’s new Better Together brand campaign has reunited acclaimed Flying Fish director Gregor Nicholas with advertising legend Roy Meares. The duo’s previous award-winning collaborations include the iconic Heineken Photojournalist spot.
Auckland indie agency launches TVNZ Re: News website
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AUCKLAND, Today: High St-based full-service digitally-led agency Little Giant has launched a news website for NZ’s alternate news voice – TVNZ Re:.
Southern Cross mined gold
AUCKLAND, Friday: Affinity ID client Southern Cross Health Society was one of the big winners at last week’s NZ Direct Marketing Awards, taking home two golds, a silver and a bronze for its Altogether Better campaign, which recognises its revamped member engagement programme.
Adobe: ‘Anzac marketers lag behind global counterparts’
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BARCELONA, Sunday: Australian and New Zealand marketers are lagging behind their global counterparts, according to new research by Adobe. In fact, only 15% of Australians and New Zealanders believe local marketers are doing a good job.
While my guitar gently weeps
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SYDNEY, Friday: A new study from global audio branding specialist PHMG shows that younger Australians place more value on music as a key element of marketing than older generations, according to a report published in B&T (scroll down for the link).
Republik gets creative credit
AUCKLAND: Today: In the absence of adequate supplied information, M+AD Friday passed too much credit to Pead PR in our Marlborough King Salmon/Al Brown report.
You are my sunshine
AUCKLAND, Today: Central city-based design agency Dow Goodfolk has redesigned the imagery for a NZ classic household laundry aid – Sunshine Pegs.
The winners!
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Al Brown – with Pead – hooks up
AUCKLAND: Thursday: In a move to lure brand attention, Regal Marlborough King Salmon and Kiwi celebrity chef Al Brown have cooked up the ultimate culinary trip in a campaign engineered by Pead PR.
Kiwi lads prove punctured lungs and broken backs worth the pain
AUCKLAND, Today: Liam woke up from a coma the day before his daughter was born. If he hadn’t been wearing a seatbelt, he wouldn’t have woken up at all. He’s one of 10 Kiwi lads featured in the Belted Survivor series: a collection of portraits of real crash survivors that turns the distinctive wounds left behind by seatbelts into badges of honour.