LONDON, Saturday: WARC predicts that NZ adspend in 2020 should reach $NZ2.61 billion – a modest rise of NZ$23.4million (scroll down for the PDF, which predicts adspend across individual NZ media).
Safe haven
AUCKLAND, Friday: Freemans Bay shop Pitchblack (“we are not an ad agency”) has engineered a new Air New Zealand inflight video, A Journey to Safety.
Ritson returns
AUCKLAND, Today: Ex-marketing-professor-gone-rogue Mark Ritson is back in the headlines today, with details of a new Comms Council course and Bauer Media’s filmed version of his Auckland address last week.
Standing fast
AUCKLAND, Today: The print editions of NZ’s magazines & newspapers are holding up – despite the onslaught of digital media, according to the latest Nielsen Q4 topline results.
Futuro en España
AUCKLAND, Today: Former Saatchi & Saatchi NZ CCO Toby Talbot is returning to the DDB network as chief creative officer for C14TORCE, the SEAT-dedicated agency in Barcelona.
Back to the future
AUCKLAND, Today: TVNZ reported EBITDAF of $26.3 million for the six months to 31 December 2019 – $0.5 million (2%) above the previous year.
Maccas & Track take out the big one (updated)
AUCKLAND, Today: McDonald’s with agency partners Track NZ were the big winners at the 2019 NZ Direct Marketing Awards, hosted last night by the Marketing Association.
Ritson on marketing: The answer is Yes!
AUCKLAND, Today: Finally, decent coverage of Mark Ritson’s presentation in Auckland last week – thanks to a blog written by Hunch agency’s Michael Goldthorpe.
Nine lives
SYDNEY, Today: NZ news media publishers have scored nine finalist nominations across a range of categories for the 2020 Global Media Awards (run by the International News Media Association, and administered in this part of the world by Australia’s NewsMediaWorks).
