AUCKLAND, Today: Parnell full-service creative agency Rainger and Rolfe has launched Ask The Navigator – a new service to help creative businesses struggling with the challenges of Covid-19.
Partners in Data
AUCKLAND, Tuesday: Eyeota, a leading global audience technology platform enabling the intelligent use of data, has announced an expansion of a “strong, collaborative” partnership with Equifax in New Zealand.
The TikTok Effect (updated)
AUCKLAND, Today: Global clothing store chain Superdry (NZ branch in Queen St, Auckland) has launched the first TikTok campaign in New Zealand – via NZ-based influencer agency and TikTok specialists Born Bred Talent – to launch their AW20 collection and celebrate NZ Music Month with the release of NZ hip-hop duo eleven7four’s major debut single.
PR finalists
AUCKLAND, Today: The Public Relations Institute (PRINZ) has announced its 25 finalists for the 2020 industry awards, following judging by senior PR and comms professionals.
Keeping the Faith
AUCKLAND, Today: Sky Sport, through DDB NZ, has released two new TV-led campaigns as Kiwis prepare to welcome live sports back into their living rooms.
Massive Growth?
AUCKLAND, Monday: DDB CCO Damon Stapleton reckons he found an interesting pattern in the aftermath of a disaster like Covid. “After catastrophes, there seems to be a collective human need to invent, innovate and create,” he writes in his latest blog.
One for the money
AUCKLAND, Today: In a new attempt to unblock obstacles to a merger, NZME has made an offer – largely a legal manoeuvre – to buy rival Stuff for $1.
Stuff axes Nielsen
AUCKLAND, Today: Stuff has terminated its print and online measurement agreements with Nielsen, choosing instead to rely on data from the Audit Bureau of Circulations, Roy Morgan, and Adobe Analytics.
