AUCKLAND, Today: In the first of a new series, the Face 2 Face podcast takes a look at how three iconic Kiwi companies changed brand perceptions. First, how Whittaker’s became New Zealand’s most-loved brand.
Sapien redefines Frucor Suntory shopper marketing strategy

AUCKLAND, Friday: Clemenger Group behavioural research agency Sapien has unveiled new technology to measure shopper behaviour, in an innovative new study carried out to redefine Frucor Suntory’s shopper marketing strategy.
AU ad market dips; NZ soars

SYDNEY, Today: Standard Media Index is this month reporting contrasting advertising demand trends on either side of the Tasman, with New Zealand reporting a record level of September bookings while the Australian market was more subdued.
Wattie’s reveals its sauces
AUCKLAND, Friday: Parnell creative indie The Business Marketing Group has crafted a campaign for Watttie’s Burger Sauce. “It’s probably the greatest thing to happen to burgers since fries and soda,” says BMG client service director George Sim.
TBWA takes ANZ to Tokyo
AUCKLAND, Today: TBWA showcases ANZ’s international travel money services with the unveiling of its latest campaign.
AME Awards taps Kiwi for jury duty
NEW YORK, Today: VMLY&R Auckland head of social media strategy Bhavika Rambhai has been appointed to the 2020 Asia Pacific Grand Jury at the New York Festivals’ AME Awards, which celebrate “the World’s Best” Advertising & Marketing Effectiveness programmes.
Scroll Media signs the ODT

DUNEDIN, Today: Digital ad network Scroll Media has signed three more publisher groups to its expanding network, including South Island publishing giant Allied Press (Otago Daily Times and Ashburton Courier).
BC&F Dentsu signs creative partner
AUCKLAND, Wednesday: BC&F Dentsu has appointed Bex Radford – currently based in Amsterdam – as a new creative partner at the central city agency.
Lumo completes its national network
AUCKLAND, Today: Lumo Digital Outdoor has rolled out three new smart screens – and claims this makes the young media company “New Zealand’s only nationwide 100% pure-play digital billboard owner and operator”.
Alcohol brands target women in sports partnerships

LONDON, Today: Alcohol brands are turning their attention to what they see as a huge potential to develop products specifically designed for women – and to market these heavily through sport events.





