AUCKLAND, Monday: Nielsen has launched its enhanced Digital Ad Ratings Solution, Powered by Identity, in New Zealand. Nielsen NZ country director Tony Boyte said: “Demographic data from multiple data providers will power up... Read More
AUCKLAND, Monday: Dentsu Creative has announced the appointment of two leaders as the business “continues to invest in next-generation leadership to bring the benefits of modern creativity to its clients”. Read More
AUCKLAND, Today: The Out of Home Media Association Aotearoa (OOHMAA) is releasing its creative best-practice guide “to help inspire the creative process in Aotearoa”. Read More
AUCKLAND, Today: Integrated media & creative agency Contagion have won a pitch for Kernel Wealth’s first national advertising campaign Make it Happen. There was no incumbent. Read More
AUCKLAND, Today: Proximity NZ has announced the appointment of Jen Murphy as group account director. Previously a GAD at Stanley Street, Murphy has held several senior positions at large agencies working for... Read More
AUCKLAND, Yesterday: “The whole point of marketing is explaining to a consumer why a product is worth paying more for,” writes Paul Catmur in his latest Herald on Sunday column. Read More