WELLINGTON, Today: Maya Le Bozec-McKendry has crossed from one side of the agency table to the other, joining independent media agency The Media Lab as Planning Director. It isn’t exactly a blind... Read More
AUCKLAND, Today: Colgate has recruited some serious pop power for its latest launch, partnering with BTS star j-hope to introduce Colgate Optic White Vitamin C across Asia Pacific. Known for his “Sunshine... Read More
SYDNEY, Wednesday: The Monkeys NZ CCO Damon Stapleton is one of a select group of 10 jurors who will decide the national winners of The Australasian Writers & Art Directors Association’s AWARD... Read More
SYDNEY, Today: Media buying is both an art and science. In today’s targeting-obsessed programmatic advertising environment, I’d wager that most media buyers would prioritise by price, audience, placement and creative in that... Read More
AUCKLAND, Tuesday: Val Morgan Cinema has unveiled its latest campaign, Big Just Got Bigger, following the record-breaking run. MD Guy Burbidge said the company marketing team put the campaign together on-house. Read More
AUCKLAND, Today: As sponsors of the New Zealand Olympic Team to Tokyo, The Warehouse, with a little help from TBWA\, is encouraging Kiwis to start their own sporting journey with a new... Read More
AUCKLAND, Today: Cordis Auckland has appointed marketing/activation agency MetroEXP as their new brand and activations partner after a competitive pitch (against Contagion). Read More
PARIS, Today: The Epica Awards – the only global creative show judged entirely by professional journalists (including the M+AD team) has issued its 2021 call for entries. Read More
CHRISTCHURCH, Tuesday: Strategy network has created a new campaign for Finance Now, the business it won earlier in a competitive pitch (incumbent unknown). Read More
WELLINGTON, Tuesday: Oriental Bay-based Aro Digital has won three new clients – all government agencies (and the state refuses to identify the incumbents – or even if there were any). It’s not... Read More