AUCKLAND, Yesterday: “The whole point of marketing is explaining to a consumer why a product is worth paying more for,” writes Paul Catmur in his latest Herald on Sunday column. Read More
HAMILTON, Friday: Designwell Studio last night launched (at their studio in Hamilton) a sister brand, Daymark – a strategic branding studio “obsessed with creating unforgettable identities”. Read More
AUCKLAND, Today: Independent Parnell agency One Plus One Communications has this month welcomed two new hires to its team. Magenta Boyd and Elysha Taylor have joined the consultancy. Read More
AUCKLAND, Today: Colenso BBDO has launched an AMI campaign with a film that “celebrates our things and the life they enable”. Read More
AUCKLAND, Today: In the run-up to Phantom Billstickers National Poetry Day (Friday 26 August), Phantom took a wider look at the way poetry lives on posters. Read More
NEW YORK, Wednesday: The One Club for Creativity has appointed Amanda Gaskin – CD at Northcote-based design agency Seachange – to its global jury for Young Guns 20 (celebrating creative professionals age... Read More