Following a competitive pitch, Education New Zealand (ENZ) has appointed Special Group as its creative agency partner for its upcoming global brand refresh. The incumbents are believed to have been Touchcast, Clemenger BBDO and OMD.
Starcom rolls out big TVNZ News campaign (Updated)
AUCKLAND, Today: Starcom is rolling out a major new TVNZ campaign profiling the work of 1 News at Six, the country’s most watched programme.
Influencer marketing wins investment deal
AUCKLAND, Friday: Kiwi beverage start-up Vista believes it proved the value of influencer marketing this week when it closed a large investment deal as a direct result of its influencer marketing campaigns.
FCB wins NZ Post creative pitch (updated)
AUCKLAND, Friday: FCB has won the New Zealand Post creative business after a competitive pitch in Q4 of last year. A NZ Post spokesperson told M+AD: “New Zealand Post worked with Clemenger BBDO and Assignment Group prior to the appointment of FCB.”.
Arrivals & Departures: Perceptive taps Andy Strain
AUCKLAND, Today: Leading customer intelligence agency Perceptive has announced that Andy Strain will be joining the team as senior research analyst this month.
Happy birthday, Facebook!
AUCKLAND, Today: Wendy Thompson, ceo at social media agency Socialites (2018 Australasian Social Media Agency of the Year) has penned a birthday letter to Facebook, looking back at three Facebook features that changed the way she thinks about marketing. Read on …
Arrivals & Departures: NZ’s first influence marketer?
AUCKLAND, Friday: Smartphone marketer Oppo has hired 5th year law and arts student Lucy Clarke for three months in a fulltime influencer marketing role – thought to be a first in NZ.
Jeff Bezos – a decent American
SEATTLE, Saturday: For those who love the weight and feel of a print newspaper in their hands, M+AD recommends you to this marvellous, inspirational Canvas story about how Amazon’s Jeff Bezos saved the Washington Post (scroll down for the link).
The pulling power of one fair-dinkum word
“So now we can put the underarm incident to bed,” Weekend Herald sports journalist Calum Henderson wrote, hopefully, in his Onscreen column on Saturday.
Colenso’s little BNZ tale with a big theme
AUCKLAND, Friday: Bank of New Zealand has launched a new brand campaign, backed by the full resources of its agency, Colenso BBDO. Unlike many bank ads, this one’s understated, and scores serious cut-through with a charming acoustic jingle from Franklin Road.