AUCKLAND, Today: New Zealand advertising boundaries have been expanded in a new audience measurement digital billboard campaign that uses viewer engagement to generate donations for charity.
Saatchi, Flux, Liquid make One Show shortlist
NEW YORK, Wednesday: Grey Lynn-based animation studio Flux has two finalists through to the early shortlist stage of the One Show 2019 global advertising & design awards.
VMLY&R NZ mines Warc Silver
LONDON, Wednesday: VMLY&R New Zealand has picked up Silver in the Effective Channel Integration category at the Warc Media Awards.
Ikon wins NZ toys & nappy brands
AUCKLAND, Today: WPP media agency Ikon NZ has been appointed as the communications agency for both Zuru and Rascal + Friends, effective immediately. There was no pitch; the incumbent was Independent Media.
Two Kiwis named for New York Ad Awards jury
NEW YORK, Today: New York Festivals International Advertising Awards has appointed two prominent New Zealanders to its 2019 grand jury – Clemenger BBDO CD Emily Beautrais and McCann Australia chief strategy officer Fran Clayton.
D&AD unveils 2019 festival visuals
LONDON, Yesterday: D&AD Festival 2019 has released details of its new visual identity. D&AD Festival, “where craft, creativity and culture collide”, returns 21-23 May to The Old Truman Brewery, London. Still the UK’s largest event for global creative talent.
Immigration NZ appoints global media partner
AUCKLAND, Today: Immigration New Zealand has appointed Tilt Digital as its global digital media agency following a competitive pitch.
Pioneer of Direct signs off (at 98)
NEW YORK, Today: Wunderman Inc founder/chairman Lester Wunderman – direct marketing trailblazer extraordinaire – died last week (on January 9) of natural causes. He was 98 years old.
Colmar Brunton quits Top 10
AUCKLAND, Today: Colmar Brunton Research – a division of Kantar NZ – appears to be cutting back on its interface with the ad sector, by cancelling production of M+AD’s popular Top 10 TVCs monthly feature.
Lumo enlists Aussie standards consultant
AUCKLAND, Today: Lumo Digital Outdoor is introducing what it calls “world-first standards in out-of-home reporting data” to the NZ market through a new contract with Australian-based reporting platform Seedooh.