AUCKLAND, Today: Ogilvy and the New Zealand Police have released their follow-up campaign to 2017’s The World’s Most Entertaining Recruitment Video; which went viral worldwide, with 91.8 million views in its first week, achieving the highest amount of NZ Police recruits ever.
Arrivals & Departures: Indie research shop expands in NZ
AUCKLAND, Today: High St-based independent research company Fiftyfive5 has appointed Lucia Henare as a consultant in its Auckland office as the company expands across the Asia Pacific.
NZME abandons merger appeal
AUCKLAND, Wednesday: NZME Limited will not appeal the Court of Appeal’s adverse decision in relation to the proposed merger of NZME and Fairfax Media Limited’s New Zealand subsidiary Stuff Limited.
Arrivals & Departures: The Pond enlists immigration expert
AUCKLAND, Wednesday: Recruitment agency The Pond has unveiled a new immigration service for clients and talent with the hire of Fiona O’Sullivan.
Revealed: Why WPP AUNZ ceo quit – as share price takes a hammering
SYDNEY, Wednesday: A WPP AUNZ insider has told Aussie newssheet B&T that ceo Mike Connaghan’s deep roots with STW probably played a major role in his decision to quit WPP.
Shorts story
AUCKLAND, Today: A new commercial concept that will see a future Vodafone Warriors sponsor paying only when the team is winning, with part of it then donated to charity, has been unveiled by club ceo Cameron George.
NZ-commissioned book aims to unlock the power of brand building
The Comms Council has released Why Aren’t we Doing This? How long-term brand building drives profitability, a book written by UK strategist Peter Field, urging marketers and business leaders to understand how overly sales-led advertising is negatively impacting their business in terms of long-term growth and profitability.
WPP AUNZ chief’s exit ‘a shock’
SYDNEY: Monday: WPP AUNZ ceo Mike Connaghan, who headed the company on both sides of the Tasman, has resigned after 12 years, and will leave at the end of 2018.
Retro Pac-Man celebrates Adshel expansion
AUCKLAND, Today: Adshel has completed its digitalisation strategy, expanding the Adshel Live network with the deployment of an additional 60 screens, taking the national digital roadside network to 283 screens. To celebrate, the company has introduced a retro web browser game designed for agency people (scroll down for the details).
Buy a Bauer mag – and get Lego for $1 (Updated)
Buy a magazine and get a specially crafted Lego pack for just a buck? That’s the offer being put on the streets by Bauer Media, using realistic three-dimensional frames built in-house by Phantom Billstickers’ special projects team.
