AUCKLAND, Today: London/Sydney/Auckland PR group Adhesive – headed in NZ by Lwindi Ellis – has celebrated its third birthday with a successful pitch defence of a valued client, plus one new client, and a new office in the Britomart.
Eternal life? No guarantees!
SYDNEY, Wednesday: In the latest issue of Australia’s Mumbrella, senior reporter Zoe Samos offers some interesting insights into the demise of a monthly icon: “Cosmopolitan is gone: another brand fallen victim to a lack of relevance and value in the digital age,” she writes.
Kathmandu launches global brand campaign
AUCKLAND, Today: Kathmandu is launching its first ever global campaign, World Ready, to raise the profile of the outdoor brand both locally and globally and accelerate its momentum as a leading travel and adventure brand.
Stationery Ranger comes to the rescue
AUCKLAND, Today: DDB and Warehouse Stationery have launched a new spot, Stationery Ranger, the first piece of work in an SME-focused campaign.
Arrivals & Departures: Ipsos lures NZ Post researcher
AUCKLAND, Today: Ipsos NZ MD Carin Hercock has announced the appointment of Amanda Dudding as director, public affairs research and head of its Wellington office.
NZ animator signs UK deal
AUCKLAND, Tuesday: Flux Animation has forged a partnership with London-based production company Friend TV. “Over the past 12 months, Flux have been inundated with work throughout the UK and Europe,” said Flux Animation executive producer Joshua Forsman.
Successful brands spend up on TV-digital combos
LONDON, Tuesday: Warc, a global authority on advertising and media effectiveness, has released the latest edition of its Media Allocation Benchmark report, identifying the typical budget split of highly successful campaigns.
Bauer axes Cosmopolitan (Updated)
Bauer Media Australia has announced the closure of its popular advice/beauty/fashion glossy monthly Cosmopolitan magazine. It is unclear how many staff will be affected.
ReachMedia wins The Warehouse Group’s smart mailer business (Updated)
AUCKLAND, Wednesday: Data-driven letterbox marketing company Reachmedia has two reasons to celebrate: They’ve just taken on a new ceo (John Hanna) – and been appointed to distribute mailers for The Warehouse Group’s family of brands, which includes The Warehouse, Warehouse Stationery, Noel Leeming and Torpedo7.
Future tradies & Anzac musos create ad disguised as music video
AUCKLAND, Today: Got A Trade! and Ogilvy NZ have created a new way for young people to find their careers – an interactive music video by New Zealand band The Hype Men starring Elroy Finn & Jimmy Metherell, featuring EJB.
