Ralph van Dijk: The objets I love

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Sydney-based Kiwi adman, design aficionado and father of three Ralph van Dijk – who spoke about radio at TRB seminars in Auckland and Wellington recently – today shares some of his favourite objects and artwork with M+AD readers, courtesy of a thoughtful reader’s take on an Urbis magazine profile.

Repetition works

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In a recent market research study that asked over 100 pedestrians in central Auckland about the Phantom frames they had just walked past, 39% were able to spontaneously recall something about the posters. When prompted, recall went up to 68%.

Ogilvy pinned five at Best

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AUCKLAND, Today: Ogilvy NZ is justifiably pleased with the results it achieved at last month’s Best Design Awards in Wellington, where the agency picked up three Gold Pins, a Silver and two Bronzes.