AUCKLAND, Thursday: The Comms Council has unveiled the six senior ad creatives who will make up the Axis 2019 executive team – the people who will make the final decisions for the awards show on Thursday 14 March.
Assembly, DDB, Colenso through in Digital at LIA
LONDON, Thursday: New Zealand has scored five more finalist spots at the London International Awards – all in the Digital category. Assembly scored a brace with Ministry of Education Oat the Goat, as did DDB for Netsafe Re:scam. Colenso secured one for Pedigree SelfieSTIX.
Ralph van Dijk: The objets I love
Sydney-based Kiwi adman, design aficionado and father of three Ralph van Dijk – who spoke about radio at TRB seminars in Auckland and Wellington recently – today shares some of his favourite objects and artwork with M+AD readers, courtesy of a thoughtful reader’s take on an Urbis magazine profile.
Repetition works
In a recent market research study that asked over 100 pedestrians in central Auckland about the Phantom frames they had just walked past, 39% were able to spontaneously recall something about the posters. When prompted, recall went up to 68%.
DDB makes LIA shortlist in Film
LONDON, Wednesday: DDB has secured New Zealand’s only place on the shortlist in the TV/Cinema/Online Film category at the 2018 London International Awards – for Powerball Armoured Truck.
Ogilvy pinned five at Best
AUCKLAND, Today: Ogilvy NZ is justifiably pleased with the results it achieved at last month’s Best Design Awards in Wellington, where the agency picked up three Gold Pins, a Silver and two Bronzes.
FCB nails retirement village stereotypes
WELLINGTON, Wednesday: FCB has launched a new series of tvcs for Summerset which take a fresh look at the pre-conceptions of retirement villages.
BC&F Dentsu cleans up
In a category rife with confusion, Living Green – via BC&F Dentsu – has launched a range of natural home cleaning products with a mission to clean up the category.
Meadow Mushrooms greet summer with crowd-sourced makeover
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Meadow Mushrooms punnet labels are set for a summertime makeover with the mushroom producer announcing the winning labels from its recent crowd-sourcing design competition.
Ogilvy & Sweetshop score at D&AD Impact Awards
LONDON, Today: Just one New Zealand winner from the D&AD Impact Awards, held overnight in New York. Ogilvy and Sweetshop scored a Wood Pencil in the Diversity & Inclusivity category for their NZ Police World’s Most Successful Recruitment Video.