LONDON, Today: Programmatic digital out-of-home may run on technology, but the latest global numbers suggest relationships still hold the steering wheel. WOO’s second pDOOH expenditure report shows most money moving through private... Read More
AUCKLAND, Today: Flat rectangles have their place, but Alexandra Park’s famous curved entrance called for something more considered. LUMO has unveiled two purpose-built digital billboards designed around the venue itself. The new... Read More
AUCKLAND, Tuesday: Rebel Sport is offering the Wilson volleyball, made famous by Tom Hanks’ character in Castaway, as a symbol of companionship to Kiwis in isolation in a novel out-of-home JCDecaux campaign... Read More
AUCKLAND, Tuesday: Customer experience agency Track NZ, with business psychology organisation Innovation Bubble, has launched new research designed to help businesses really understand what their customers are thinking. Read More
AUCKLAND, Today: Independent media owner Hypermedia has extended its national media portfolio with the acquisition of a network of shopper Proximity Panels. Read More
AUCKLAND, Today: Continuing to advertise through times of economic uncertainty and instability can benefit your business in the long term, says leading technology/software company MYOB NZ. Read More
NEW YORK, Today: Another big win for Colenso’s DB Export I’m Drinking it for You campaign at the 2020 New York Festivals, where it picked up a Gold Tower for Best Original... Read More
AUCKLAND, Today: Just a few years shy of its 100th anniversary, NZ health & wellness brand Red Seal – with long-time agency partners Studio Nash and MBM, alongside Film Construction – has... Read More
AUCKLAND, Monday: New World has appointed DDB Group as its new creative agency, following a review of its strategic brand agency partnerships which saw a range of agencies meet with the supermarket... Read More
AUCKLAND, Monday: CBD-based design/ad agency Run has devised a new marketing campaign for Niue Tourism. Let’s say “Fakaalofa lahi atu again soon” (Hello with Love) is the heartfelt wish central to the creative... Read More
AUCKLAND, Today: Mark Morrison’s hit Return of the Mack has this week become a celebratory anthem as Macca’s golden arches flicker back on for business. Read More
AUCKLAND, Today: Entries open this morning for the third rendition of The Pixel Awards – a quarterly Lumo event – giving creative thinkers exacly one month to prepare and submit their ideas. Read More