Special Group has created a new Smile Guide campaign for Lumino the Dentists, featuring a 30-second tvc directed by Jamie Lawrence, created by Special Group. And, unlike the usual dental ad, it’s droll, dry – and seriously funny.
Media agency hits the virtual airwaves
The latest addition to the New Zealand podcast scene is one aimed squarely at the media/marketing/advertising industry, delivered by Auckland media agency Carat.
Not a production company!
Earlier this week, in a story about Chemistry’s new PlaceMakers campaign, M+AD described the outfit behind the shoot – Dusty Road – as a ‘production company’, drawing a (gentle) rebuke from Dusty’s Angela Hovey.
Viva refresh
AUCKLAND, Today: After 20 years, Viva has unveiled a new-look logo, magazine design and website to bring to life “the ever-evolving essence of Viva”.
“Viva’s content – both in our weekly Herald magazine insert, and the website – has continued to evolve to meet the needs of its audience and this revitalised look helps bring to life all that Viva is,” says ed Amanda Linnell.Palmie – ‘We’ve missed you!’
Palmerston North is our 7th largest city. It’s home to the NZ Rugby Museum, a major university, and 85,000 proud residents. What it lacked, until recently, was any Phantom Billstickers’ posters.
Boyd PR wins car rental giant?
Auckland-based Boyd Public Relations has won the PR account for Avis Budget Group in NZ. The news cannot be confirmed – but M+AD’s source is very reliable.
Adshel takes geo-location targeting to new heights
Adshel New Zealand has extended its “groundbreaking” partnership with research company Roy Morgan, which for the first time will offer advertisers the ability to profile and precisely target locations where commuters live, work and shop.
99 refreshes pureplay travel provider
99 has partnered with House of Travel’s pureplay online travel agency Mix & Match to relaunch the Mix & Match brand to New Zealand and target travellers looking for a no-nonsense travel provider.
‘Vegan’ pooch took the meat option in TV test
LONDON, Tuesday: A woman who put her husky on a vegetarian diet was embarrassed on live TV when the pooch scoffed the meat option over the veggies on the UK’s This Morning.
Arrivals & Departures: Changes at IAB (updated)
Four personnel changes at the Interactive Advertising Bureau – Laura Maxwell has stepped down as chair of the IABNZ board, but will remain as a board member. Rhys Heron, who is currently a board membe,r will replace her as chair. Heron is currently the Managing Director of Mi9 NZ.
