Latest Articles

Strategy brings Five Lanes to life

Strategy brings Five Lanes to life

CHRISTCHURCH. Today: Strategy has produced its first campaign for Colliers and Lichfield Holdings – to create a name and identity “that is bold, incredibly flexible, vibrant and unmistakably unique” for the ground... Read More

Six-Shooter

Six-Shooter

AUCKLAND, Thursday: MediaWorks retains its position as a commercial radio market leader claiming its highest ever audience share with 53.6%, and reaching its most listeners ever with an increase of 115,400 people... Read More

2021 PR judges swamped

2021 PR judges swamped

AUCKLAND, Thursday: The Public Relations Institute (PRINZ) has unveiled a record 69 finalists in the 2021 annual industry awards. The selection follows rigorous judging by more than 80 senior public relations and... Read More

Radio holds up

Radio holds up

AUCKLAND, Today: The latest NZ S1 2021 radio audience data reveals that over 3.7 million New Zealanders listened to radio every week and almost 3.5 million of those listen to commercial radio... Read More

Your brief is a joke

Your brief is a joke

MONTREAL, Wednesday: Trevor Thomas, head of strategy at Canadian indie creative agency Bleublancrouge* (and semi-retired stand-up comic) shares the secret to writing a good brief using the formula for good comedy. Read More

Anthem PR wins Spark pitch

Anthem PR wins Spark pitch

AUCKLAND, Wednesday: Following a competitive pitch, Spark has appointed Anthem Auckland as its first exclusive, full-service public relations agency partner. Read More

AU adland 2nd-last!

AU adland 2nd-last!

SYDNEY, Wednesday: A new Roy Morgan study has painted a bleak picture of Australia’s advertising and media industries when it comes to ethics and honesty, ranking them second-last on a list of... Read More

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