AUCKLAND, Today: Adshel has completed its digitalisation strategy, expanding the Adshel Live network with the deployment of an additional 60 screens, taking the national digital roadside network to 283 screens. To celebrate, the company has introduced a retro web browser game designed for agency people (scroll down for the details).
Buy a Bauer mag – and get Lego for $1 (Updated)
Buy a magazine and get a specially crafted Lego pack for just a buck? That’s the offer being put on the streets by Bauer Media, using realistic three-dimensional frames built in-house by Phantom Billstickers’ special projects team.
APNO follows the sun
AUCKLAND, Today: As temperatures begin to heat up, so does out-of-home viewing, reckons APN Outdoor, who sent us more info on its audience measurement system, Calibre.
Mag insert goes places
NZ design agency wins at Australasian CX Awards
AUCKLAND, Today: Khyber Pass-based design & technology studio Rush was named Best CX Partner (Technology or Advisory) at the annual CX Awards held in Sydney last week.
Facebook taps former UK deputy PM Nick Clegg
LONDON, Monday: Former UK deputy prime minister Nick Clegg has become Facebook’s head of global policy & communications. Clegg announced on his Facebook page that he is starting the role this week and he and his family would move to Silicon Valley at the beginning of next year.
Last night’s Effies: DDB 8, PHD 3, Ogilvy 2, 1 apiece to Clems, Dentsu, Saatchi, Track
AUCKLAND, Thursday: Of the 17 Golds awarded at the Effies in Shed 10 last night, DDB won eight of them for their work with two clients. PHD won three, Ogilvy two and Clemenger BBDO, BC&F Dentsu, Saatchi & Saatchi and Track won one Gold apiece.
Partners bring the Christchurch story to life
CHRISTCHURCH, Today: Strategy Creative (branches in Australia, NZ and Japan) has partnered with ChristchurchNZ, the city’s economic development agency, to communicate the narrative of the revitalised Christchurch city.
Arrivals & Departures: Ben Goodale steps down at justONE
AUCKLAND, Thursday: justONE managing director Ben Goodale is to leave the agency at the end of the year and take a career break, which coincides with a big relocation exercise about to be undertaken by the agency.
JWT, Olympus & KiwiHarvest generate food for hungry Kiwis
AUCKLAND, Thursday: J Walter Thompson has unveiled a joint initiative with KiwiHarvest and Olympus to generate food for Kiwis in need.