AUCKLAND, Wednesday: Data-driven letterbox marketing company Reachmedia has two reasons to celebrate: They’ve just taken on a new ceo (John Hanna) – and been appointed to distribute mailers for The Warehouse Group’s family of brands, which includes The Warehouse, Warehouse Stationery, Noel Leeming and Torpedo7.
Future tradies & Anzac musos create ad disguised as music video
AUCKLAND, Today: Got A Trade! and Ogilvy NZ have created a new way for young people to find their careers – an interactive music video by New Zealand band The Hype Men starring Elroy Finn & Jimmy Metherell, featuring EJB.
No Kiwis on Midas jury
NEW YORK, Today: The Midas Award for financial advertising has announced its 2018 executive jury. Three Aussies make the global list – but nobody from NZ.
Exit-produced web series Kura wins $100,000 production prize (Updated)
AUCKLAND, Today: Local writers-filmmakers James Watson and Vince McMillan have won year two of TVNZ’s New Blood Web Series Competition with their pilot, Kura.
Shout signs Vector
AUCKLAND, Today: Ponsonby-based street poster company Shout Media has signed Vector to a contract that provides Shout with a further 25 sites in the city.
The AMEs tap Kiwi judge
NEW YORK, Today: The New York Festivals’ 2019 AME Awards have invited Brand Spanking NZ director Mark Pickering to join the grand jury for next year’s prime global effectiveness competition.
Online ad outfit rebrands to reflect evolving adtech market
Online advertising company Acquire Online is rebranding in response to the shifting dynamics of the programmatic advertising market, which has experienced rapid growth in the past few years.
QMS puts on more muscle
Ponsonby-based QMS NZ has forged a long-term strategic partnership with iSEE network, adding a further 21 digital roadside billboards to the combined portfolio – 19 of these sites are located in Auckland, and more in Rotorua and Whangarei.
D&AD launches briefs for New Blood Awards 2019
LONDON, Today: D&AD has released the briefs for New Blood Awards 2019, simultaneously launching Make and Break, a WPP-sponsored podcast series which aims to bring insight from the New Blood Academy to the wider world.
Spotlight on 2019
AUCKLAND, Today: The Comms Council has unveiled the schedule for its 2019 Beacon Awards – which recognise NZ’s best media campaigns (held in association with NZME).