AUCKLAND, Today: If a $1 investment returned $9.10, most investors would pay attention. Barnardos Aotearoa’s latest campaign argues the country’s strongest returns may come from backing children. Created by EightyOne, Supernormal and... Read More
AUCKLAND, Today: Coca-Cola and VML New Zealand are matching different Cokes with familiar Kiwi moments, building a campaign around choice rather than price tags, pack shots or hard-sell value messages. The idea... Read More
PARIS, Today: France-based British journalist Mark Tungate has issued an updated Adland – A Global History of Advertising (2nd Edition) – a groundbreaking examination of modern advertising, from its origins in the... Read More
SYDNEY, Today: Two large AU/NZ magazine publishers are about to merge, following approval from Australia’s competition watchdog, which has this morning given the green light to Bauer Media’s bid to purchase Seven... Read More
AUCKLAND, Today: “Blacksand remains open,” screamed the headline in the latest TVNZ email flyer. “Just because you're locked in, doesn't mean we're shut down! Read More
LONDON, Wednesday: Melbourne Business School adjunct professor of marketing Mark Ritson – a respected commentator on the NZ ad-media scene – writes (in UK Marketing Week): “The first lesson of the coronavirus... Read More
AUCKLAND, Today: The National Business Review has canned its weekly print edition and moved to a fully digital-based subscription. Read More
AUCKLAND, Today: The New Zealand PR Institute has opened up its jobs board to everyone who is seeking a job/project work, or to advertise a role – free of charge (in more... Read More
AUCKLAND, Tuesday: Veteran Marsden Inch recruiter Barry Williamson has responded positively to Paul Head’s state-of-the-industry report, reprinted by M+AD Daily Tuesday directly from the Comms Council website. Read More
SYDNEY, Today: The New Zealand ad market is better placed than Australia’s to weather the Covid19 storm, according to ad intel provider Standard Media Index. Read More
AUCKLAND, Today: “There is solid proof that brands that continue to advertise during tough times fare better than those that don’t,” says Comms Council ceo Paul Head in an address to the... Read More
AUCKLAND, Today: Many ad businesses are rapidly finding new ways to operate – like voiceover agency Bigmouth, which is now offering full voiceover services via Skype, Facetime, Zoom, or a phone call. Read More