By Dan Bye* As business leaders and marketers, the more we understand about consumers and their behaviour, the better we will be placed for future success. This is especially true as we... Read More
AUCKLAND, Wednesday: Digital advertising in NZ grew by almost 7% in 2020, according to the latest NZ Ad Industry Revenue Report out of the Advertising Standards Authority. Read More
WELLINGTON, Wednesday: Advertising revenue for the 12 months ended 31 December 2020 across main media was $2.449 billion– down $268 million on the previous year, The Advertising Standards Authority reports. Read More
AUCKLAND, Tuesday: Grey Lynn creative technology studio Method has promoted Dom Henshall to general manager, building on the excellent work he has done in his role as customer director. Read More
AUCKLAND, Tuesday: Stuff has launched a new publication and economic index, The Monitor, providing a quarterly snapshot of the current business environment. Read More
AUCKLAND, Today: TBWA\NZ Group has partnered with local entrepreneur Stephanie Duvander to launch a new sustainable, premium home essential oils range called Yours. Read More
LONDON, Today: The US advertising economy is projected to be worth $US218 billion ($NZ183 billion) this year, according to WARC Data. Read More
AUCKLAND, Monday: Medtech and agency Lachlan McPherson & Friends have launched a campaign designed to encourage people to see their GP more regularly – to improve individual health outcomes and relieve pressures... Read More