AUCKLAND, Today: DDB is giving Bluebird chips a nudge, reinventing the Bluebird penguin ‘Chippy’, according to a statement supplied by the client.
BC&F Dentsu create new foundation for Essano
AUCKLAND, Monday: BC&F Dentsu has launched its first campaign for fmcg brand Essano, aiming “to drive greater growth”.
Dentsu slamdunks Big Mobile tourney
AUCKLAND, Today: Mobile engagement specialist Big Mobile last week held its inaugural agency basketball competition with six digital agencies – Stanley St, OMD, PHD, FCB, Mediacom and Dentsu.
Don’t believe everything you read
AUCKLAND, Today: A M+AD reader comments on yesterday’s story about the early cannabis-fuelled Chesdale campaigns: “Saatchi didn’t exist in NZ until the mid-80s when they bought a local agency called Campaign.”
NZ influencer marketing white paper
AUCKLAND, Today: The Social Club (which claims it’s NZ’s largest influencer marketing agency) has just released a study into the influencer marketing sector in NZ – including some global stats.
Sealy Australia snuggles up to DDB NZ
AUCKLAND, Today: Sealy of Australia has appointed DDB NZ to launch a new brand campaign, Clearly A Sealy, to reinforce Sealy’s leadership position in the premium bedding market. Whilst targeting an Australian audience primarily, the work is also planned to run in a number of other markets across the Asia-Pacific region.
Ola turns heads with Zambesi
AUCKLAND, Today: Ponsonby creative/brand experience agency Crave has launched a new integrated campaign for global ridesharing platform Ola’s partnership with Kiwi fashion label Zambesi, for New Zealand Fashion Week.
Exquisite dribble from Ronaldo
SINGAPORE, Sunday: The critics are climbing all over soccer star Cristiano Ronaldo, labelling his new tvc for ecommerce portal Shopee “an abomination” and a warning to retailers with agency ambitions.
Classic tvc created after smoking pot
AUCKLAND, Sunday: The Kiwi classic Ches’n’Dale advertising jingle was created after a copywriter and art director came back from smoking “some half decent weed” in an Austin A30 car in the then unfashionable suburb of Ponsonby.
WPP to sell Kantar
SYDNEY, Today: WPP AUNZ has entered into an agreement to sell 100% of its interests in the Kantar businesses in Australia and New Zealand (Kantar).
