Google NZ country director Caroline Rainsford is the latest signing for IABNZ’s large ad/media/tech eventad:tech Auckland – to be held in November.
FCB launches Vodafone Hello follow-up
FCB has unveiled the next stage of the Vodafone brand story – following last year’s evolution of the brand’s positioning, which was launched with the Hello campaign.
EECA appoints Clemenger BBDO after competitive pitch
After a competitive shoot-out with most of New Zealand’s top communications, media, design and digital agencies, EECA has appointed Clemenger BBDO Wellington to take on the role of marketing and communications strategic partner.
Nelson Airport appoints Go Media
Go Media has won the media rights to Nelson Airport, New Zealand’s largest and fastest growing regional airport. To meet the growth demands, Nelson Airport is building a new terminal. Go Media will play its part in delivering a best-in-class customer experience by installing high-spec, digital media assets, inside and out.
Saatchi’s spokes-vege sprouts new My Food Bag campaign
My Food Bag has launched a new marketing campaign with Saatchi & Saatchi – and this time Nadia Lim isn’t at the helm, but a brussels sprout.
Outdoor holds steady at $55m
Outdoor revenue holds firm for H1 2018 in a softening media market as investment in innovation by OMANZ members continues unabated.
Helen Clark strikes iconic pose for express cover
Helen Clark graces the cover of NZ’s LGBTI magazine, express, to celebrate her years of support for the gay community and mark the 125th anniversary of women’s suffrage. This landmark issue is out today.
The story of Fearless Girl, as told by the marketers who created her
In this video from the Mumbrella360 Australia conference, Elizabeth Serotte, vice president marketing communications at State Street Global Advisors, explains where the idea for the iconic Fearless Girl campaign came from.
The Ellen Melville Centre presents ’60s style in Playdate Magazine
Fashion Week is almost here and to celebrate, the Ellen Melville Centre in conjunction with magazine maestro Murray Cammick (remember Rip It Up?) present a retrospective look at Kiwi fashion as seen on Auckland’s High St, Vulcan Lane and on the sets of the C’mon! pop music show, recorded in the Shortland St television studios in the ’60s.
Heart of the City paints the town
Fifty different posters have started appearing around Auckland this week as part of a new campaign from the city centre business association, Heart of the City.
The posters are running across 115 Adshel sites, 60 of which are digital and have been planned to run dynamically. As a result, specific headlines have been written to appear on specific days, and for specific relevant times of the day, and even for specific locations around the city.
