Clemenger BBDO and the NZ Transport Agency have launched the latest in the Legend series, the long-standing anti-drink-driving campaign.
Spark PR & Activate keep NZ beautiful – through story-telling
Auckland, Today: Primary school students will have some new friends come Term Three, thanks to a special children’s book developed by Spark PR & Activate and not-for-profit outfit Keep New Zealand Beautiful.
ANZ cinema network refreshes brand
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Auckland, Today: VMO has unveiled its new visual identity along with a supporting brand position that focuses on the delivery of engaged audiences. Since stepping away from Val Morgan Outdoor to become VMO in 2014, VMO has continued to grow and evolve, calling for an update to the VMO persona.
Arrivals & Departures: iProspect brings Ian Hooi home
The Fairfax-Nine merger: No immediate changes in NZ
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One rather significant aspect missing from the thousands of words devoted yesterday to the Nine/Fairfax merger – what does this mean for New Zealand and Fairfax-owned Stuff?
The Rock is born again, revealing a new station logo & brand campaign
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The Rock is rolling out a new station logo from next week – the first visual rebrand in the station’s 27-year history. The new visual identity is part of the new brand marketing campaign which celebrates the loyalty of The Rock’s listeners and their faithful love of rock music (scroll down for the rebrand launch reel).
Giants to merge in Australia
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One of the biggest moves in the Australian media history is underway, with Nine Entertainment and Fairfax Media set to merge businesses, according to a report just published by Mumbrella Australia (scroll down for the link).
Skinny campaign takes off as Hollywood names feature in media-first executions
Auckland, Today: Hot off the heels of a strong creative launch, Skinny is continuing to celebrate its new Get The Skinny campaign with New Zealand media-firsts and uniquely ‘Skinny’ executions from PHD and Spark PR & Activate.
Problems with the Paranoid button
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“I’ve been blocked from your fantastic website,” writes Talkies PR’s Richard Carter. “What kind of paranoid pyjama-wearing bastard fiddles the knobs in your IT department?”
Spitfire & Cirkus shoot down insurance costs
Spitfire Creative has this week launched its first TV and digital campaign for the consumer health and life insurance comparison site InsureMe.co.nz.