NZME has partnered with World Vision to raise awareness of modern-day slavery and raise funds to help those most at risk in Asia. Their Not for Sale campaign aims to highlight these atrocities happening in the world, and empower readers to make a difference globally.
Merger means new name for Y&R NZ
AUCKLAND, Today: From 1 January 2019, Y&R NZ will be known as VMLY&R NZ, a Sydney-based WPP spokesperson (who asked for anonymity) told M+AD this morning.
Ogilvy boost for Kiwi music
“The KFC NZ campaign featuring the funky upbeat 1970s track Hand Clapping Song from the iconic Warner Music NZ American band The Meters has just been rolled over for their latest creative,” reports the latest monthly Aeroplane Music e-newsletter.
Nat Rad wins 12% share
AUCKLAND, Thursday: Network RNZ National reaches 633,500 different people each week, a 14.9% reach of all people 10+ across New Zealand, according to the latest Radio New Zealand measurement survey conducted by GfK.
The shortlist
SINGAPORE, Today: Forty-nine NZ entries are through to the final of the Spikes Asia. The judging process has been underway for the past two days and further shortlists will be released over the next 24 hours.
Keep an eye out for the Venom posters. They’re doing the same for you
When Sony Pictures and its media agency PHD approached Phantom to publicise their latest superhero movie, Phantom pulled a surprising move.
Arrivals & Departures: NZME Appoints new chief marketing officer
Effectiveness function with The Herdmeister
This year’s International Effie judge Mark Earles (aka the Herdmeister) will be presenting at the Effectiveness Function on Thursday 11 October at TVNZ.
Q+A with tonight’s Modern Marketing Summit’s Mitch Waters
Aussie programmatic advertising outfit The Trade Desk is establishing itself as a global player, and ANZ GM Mitch Waters, who’s in Auckland for tonight’s Modern Marketing Summit – Programmatic (sold out!).
PHD NZ on fire at the Tangrams
SINGAPORE, Last night: One NZ agency stood head and shoulders above the field at the 2018 Tangrams Effectiveness@Spikes awards, presented last night on Day 1 of the Spikes Asia – and that was PHD, who took away the top prize (Media Strategy Agency of the Year), a Gold, three Silvers, and three Bronzes.