AUCKLAND, Today: 99 has created a campaign for the seventh generation of Mazda, which has landed in New Zealand. ECD Mick Stalker said: “It’s Mazda3 but not as you’ve seen it before.”
Trade Me enlists first long-term agency
AUCKLAND, Tuesday: Trade Me has chosen Clemenger Group agencies – Clemenger BBDO Wellington and Colenso BBDO Auckland – as the online platform’s first fulltime agency of record.
Guilty as charged
SYDNEY, Tuesday: F5 Shanghai CCO Adams Fan has named Ogilvy NZ’s Auckland Transport Distracted Road Signs as the best print ad in the world, on Aussie site Bestadsontv.
“Hands up if you are guilty of the same charge – I am,” he wrote. “I’m loving the insight for this print campaign.”Levi Slavin to speak at Spikes
SINGAPORE, Today: Levi Slavin, chief creative officer at Colenso BBDO, is one of 20 international speakers who will speak at this year’s Spikes Asia.
Clemenger applies heat to cellphone drivers
WELLINGTON, Today: Clemenger BBDO has created a hard-hitting cellphone safety campaign, fetchingly titled Let Driving Distract You, for the NZ Transport Agency.
KPEX boosts transparency (Updated)
AUCKLAND, Today: Premium ad exchange shop KPEX (NZ’s second-largest online media platform) has entered into an agreement with Xandr’s AppNexus to make seller technology fees on each impression sold through the AppNexus SSP available confidentially to buyers transacting with KPEX.
Val Morgan NZ beefs up
AUCKLAND, Today: Val Morgan Group has unveiled key appointments and promotions to their New Zealand leadership team. NZ sales director Matt Tremain has taken on a group role leading the teams across its Val Morgan Cinema and VMO businesses effective immediately.
Google NZ creates marketing role
AUCKLAND, Monday: Google New Zealand has promoted Susan Carlton to the newly created position of marketing manager.
Rainger & Rolfe powers up solarcity’s Grid for Good
AUCKLAND, Monday: Kaitiakitanga (guardianship of the land) is the founding principle behind a new 90” manifesto created by Rainger & Rolfe to launch sustainable energy supplier solarcity’s Grid for Good.
Casino rebrands
AUCKLAND, Today: CBD entertainment precinct SkyCity has confirmed a brand refresh across its three NZ outlets (Auckland, Hamilton, and Queenstown), including a new logo, which they say “better reflects the business in 2019”.
