AUCKLAND, last night: The NZ Automobile Association and AA Insurance have taken out the Supreme Award at this year’s TVNZ-NZ Marketing Awards for their AA Home Response marketing initiative. The two also won the Consumer Products & Services, Best Brand Extension/Innovation and Best Collaboration award categories.
OMD wins the jackpot
OMD, one of NZ’s largest media shops, has won the Skycity media account following a competitive pitch. Work commences immediately. The incumbent was Zenith NZ.
First Five Rungs hit the spot
AUCKLAND, Thursday: First Five Dates, the networking event for millennials in advertising and communication, run by Comms Council industry support group First Five Rungs earlier in the week, was declared “a hit!” by most attendees.
NZME junior wins IAB Grand Prix
AUCKLAND, Today: NZME’s Charlotte Startin won the Grand Prix at the IABNZ Awards, held a fortnight ago at Motat Auckland. An IAB representative told M+AD this morning that the two-week delay in announcing the winners was due to “work overload” (unsurprising, given significant management changes at the IAB – scroll down to read more).
A new No 1
August’s Top 10 is a combination of past favourites and new submissions – five, to be exact – across a variety of industries.
Recruited by a … bulldog
M+AD Daily has again shamelessly lifted an interview direct from Phantom Billstickers’ entertaining newsletter Phan Mail. This time they’re talking to business development exponent Madison Broome …
No agency – but Kathmandu wins in Oz
MELBOURNE: Kathmandu – for the second year running – has won Gold at the Australasian Catalogue Association Awards, in the Camping & Outdoor Goods category – without the aid of an ad agency.
Ogilvy NZ’s Police campaign in finals at D&AD Impact
NEW YORK, Wednesday: Ogilvy NZ is the only Kiwi agency to make the shortlist at the D&AD Impact Awards for NZ Police The World’s Most Successful Recruitment Video campaign, shot by The Sweet Shop.
Suicide prevention campaign goes global
M+AD seldom runs campaigns produced offshore, but we’re pleased to make an exception for the global online suicide prevention Movember Foundation campaign Be a Man of More Words, out of Cummins&Partners Melbourne.
New research confirms impact of street posters
Pedestrians often recall posters that were removed weeks or even months ago, according to new research commissioned by Phantom Billstickers.