AUCKLAND, Today: A new independent agency, Charm, has been created by Jo Tacon, founder of production and design agency Paragon.Two, and its strategic director, Carren Richardson-Park, who brings a wealth of brand and direct experience, both agency and client side.
Creative agency name change celebrates Māori roots
Creative agency Run is changing their name to Oma during te wiki o te reo Māori / Māori Language Week, running from today through to Sunday, to champion the language and celebrate the culture and heritage of their creative director and co-founder Raymond Otene McKay.
Young Guns 16 shortlists FCB art director
NEW YORK, Friday: FCB Auckland senior art director Melina Fiolitakis has been named as a finalists in the global Young Guns 16 competition, celebrating international creative professionals age 30 or younger.
NZME adds the ‘h’
AUCKLAND, Friday: NZME has changed the spelling of their titles Wanganui Chronicle, Wanganui Midweek and Wanganui Chronicle Weekend Edition are all changing to include an ‘h’ as in Whanganui.
NZDM Awards open for entry
The call for entries for the 2018 NZDM Awards is now open. This year the Marketing Association is calling for campaigns that take great data insights, intelligent strategy and cut-through creative to magic up a great response.
Sweetshop’s funnyman Kiwi shoots Ikea for Aussies
Sweetshop’s Kiwi Damien Shatford – a dab hand at lending humour to a commercial message – is working to inspire Aussies about the joy to be had in everyday life at home, through an Ikea Australia retail campaign, Get Used To A Better Living Room from The Monkeys, part of Accenture Interactive.
Outdoor sector shines spotlight on te reo Māori
AUCKLAND, Friday: In recognition of Māori Language Week, the outdoor media industry will display a variety of te reo Māori themed messages on over 280 digital out-of-home sites daily across the country.
Herald, Metro, NZ Rugby World star in latest Nielsen
The New Zealand Herald has continued to increase its readership year on year according to the latest Nielsen survey released today.
BC&F Dentsu & Subaru in hi-octane performance at Agency-Marketer Awards
SINGAPORE, Thursday: Twenty-two years of a hugely successful New Zealand partnership have been recognised as the best agency-marketer partnership in Asia Pacific, with a Gold award to Subaru NZ and its agency BC&F Dentsu, in Campaign Asia’s Agency-Marketer Partnership Awards last night.
Clemenger appoints its first NZ-based ceo
After overseeing Clemenger Group New Zealand operations as ceo for 10 years, Sydney-based Jim Moser is stepping down to take on a new group role, and is being replaced by a NZ-resident ceo.