AUCKLAND: Thursday: In a move to lure brand attention, Regal Marlborough King Salmon and Kiwi celebrity chef Al Brown have cooked up the ultimate culinary trip in a campaign engineered by Pead PR.

AUCKLAND, Today: Liam woke up from a coma the day before his daughter was born. If he hadn’t been wearing a seatbelt, he wouldn’t have woken up at all. He’s one of 10 Kiwi lads featured in the Belted Survivor series: a collection of portraits of real crash survivors that turns the distinctive wounds left behind by seatbelts into badges of honour.

SYDNEY, Thursday: Former Cannes Lions festival chairman Terry Savage will be taking up the role of consultant at Dentsu brand agencies, with a focus on creativity, according to a report on Aussie site Mumbrella.

AUCKLAND, Thursday: A British study by marketing analytics specialists Ebiquity has concluded that advertisers should re-evaluate the use of radio. In the first report of its kind, Re-evaluating Media reveals radio, (along with newspapers and magazines) performs significantly better than perceived, for brand-building campaigns. 

SYDNEY, Thursday: Last year’s highest ranked Kiwi agency, the only NZ agency to win two Gold Lions at Cannes, Colenso BBDO has helped to make the world a better place for dogs, showed Kiwis how to make the most of a digital world, and even gave the act of drinking beer a higher purpose.

AUCKLAND, Thursday: As Sanitarium Weet-Bix Kids TRYathlon continues to roll out around the country this month, more Kiwi kids will be able to take part thanks to the Bike It Forward initiative created by Auckland activation marketing agency Magico, and sponsored by Bike Barn.

AUCKLAND, Today: The Nielsen Magazine & Newspaper Toplines for Quarter 4 2018 were released this morning – right on M+AD’s deadline, and too early to analyse in detail. Instead, today we publish the figures in full, and invite readers to help themselves.

AUCKLAND, Today: Recent research out of Red Onion, which analysed the way thousands of Aucklanders interacted with our street posters, found clearly that larger format posters deliver outsized results.

AUCKLAND, Today: TVNZ’s focus on local and live content coupled with increased investment in its digital future has resonated with New Zealand viewers and advertisers, says TVNZ ceo Kevin Kenrick, advising that at the half way point in the fiscal year, the company has gained TV audience and advertising market share, and doubled its online streaming numbers.

SYDNEY, Today: Paul Sigaloff, ANZ MD of Verizon Media (formerly Yahoo7) will be in Auckland next week and has scheduled an interview with M+AD alongside NZ sales director Arnaud Calonne “to share some exciting news around the brand”.