Shortland Street’s golden run continues with major international marketing awards recognition for TVNZ 2’s primetime mainstay – an innovative and immersive virtual reality campaign to promote the show’s 25th anniversary was a winner at the Annual PromaxBDA Global Excellence Awards in New York last week.
PR shop profiles NZ’s big risk takers
![](https://www.mad-daily.com/wp-content/uploads/2018/06/High-Altitude.jpg)
Alexander PR’s Content Place division recently published a series of podcast conversations, called High Altitude, about big business in New Zealand from the perspective of the decision-makers, the risk-takers and the money-makers.
The debate on your plate
The Phantom Billstickers e-newsletter Phan Mail is created so sharply and on-topic, that we at M+AD can seldom resist “borrowing” great slabs of it. Here’s a recent illuminating Q&A with a client …
Eleven PR & PlayStation NZ create market-first game launch
Auckland, June 21: TBWA Group’s PR division Eleven PR and PlayStation NZ have created what they’re calling a market-first exercise programme inspired by the critically acclaimed game title God of War.
NZ Farmer update
In her email, Stuff executive Lucy Hempseed came straight to the point – the NZ Farmer brand is remaining in print, albeit in Stuff daily mastheads (except the Dom Post) and online, and not as a separate print publication, contrary to the collection of half facts M+AD presented on the topic yesterday.
Colenso scores NZ’s first Cannes Gold
![](https://www.mad-daily.com/wp-content/uploads/2018/06/Pedigree-SelfieStix.jpg)
The big NZ shops Colenso BBDO, Saatchi & Saatchi, and DDB are progressing to a satisfactory conclusion of the Cannes Lions, which will be wound up this weekend (with a full coverage in M+AD Monday).
NZ Farmer exits print – back in digital
There’s yet to be an official statement from the publisher, but M+AD believes that NZ Farmer will no longer be published in print format.
Paper Plus swaps FCB for Contagion
Auckland-based agency Contagion will not comment on rumours it has pinned down the Paper Plus creative & media account, after five years with FCB.
Contagion launches Premier bacon outdoor campaign (updated)
![](https://www.mad-daily.com/wp-content/uploads/2018/06/Contagion-wake-up-and-smell-the-bacon.jpg)
This week sees the launch of outdoor, bus and digital campaign from Premier Beehive and Contagion. The campaign aims to point out the absurdities of life and also leaves the door open for potentially contentious headlines that can be released on an agile basis depending on the news cycle.
Strong show for Colenso & DDB
![](https://www.mad-daily.com/wp-content/uploads/2018/06/SelfieStix-Fight.jpg)
Colenso BBDO has scored an impressive five finalists – all for Pedigree SelfieStix – in the Cannes Mobile Lions (out of a total 90). DDB NZ – with a brace through on the shortlist – didn’t do too bad either.