In this video from the Mumbrella360 Australia conference, Elizabeth Serotte, vice president marketing communications at State Street Global Advisors, explains where the idea for the iconic Fearless Girl campaign came from.

Fashion Week is almost here and to celebrate, the Ellen Melville Centre in conjunction with magazine maestro Murray Cammick (remember Rip It Up?) present a retrospective look at Kiwi fashion as seen on Auckland’s High St, Vulcan Lane and on the sets of the C’mon! pop music show, recorded in the Shortland St television studios in the ’60s.

Fifty different posters have started appearing around Auckland this week as part of a new campaign from the city centre business association, Heart of the City.

The posters are running across 115 Adshel sites, 60 of which are digital and have been planned to run dynamically. As a result, specific headlines have been written to appear on specific days, and for specific relevant times of the day, and even for specific locations around the city.

Auckland, Today: Primary school students will have some new friends come Term Three, thanks to a special children’s book developed by Spark PR & Activate and not-for-profit outfit Keep New Zealand Beautiful.

Auckland, Today: VMO has unveiled its new visual identity along with a supporting brand position that focuses on the delivery of engaged audiences. Since stepping away from Val Morgan Outdoor to become VMO in 2014, VMO has continued to grow and evolve, calling for an update to the VMO persona.

One rather significant aspect missing from the thousands of words devoted yesterday to the Nine/Fairfax merger – what does this mean for New Zealand and Fairfax-owned Stuff?

The Rock is rolling out a new station logo from next week – the first visual rebrand in the station’s 27-year history. The new visual identity is part of the new brand marketing campaign which celebrates the loyalty of The Rock’s listeners and their faithful love of rock music (scroll down for the rebrand launch reel).

One of the biggest moves in the Australian media history is underway, with Nine Entertainment and Fairfax Media set to merge businesses, according to a report just published by Mumbrella Australia (scroll down for the link).