Ogilvy inspires Kiwis to live a double life

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Ogilvy client Rebel Sport, with filmmaker Revolver, has shot another 90-second Rugby Fighter film to inspire New Zealanders to make the most of every day. As the blurb says: “We want to motivate time-poor Kiwis to side-step the couch and go outside to play – to push through the daily grind and always make time for sport.”

Christchurch creative shop generates the X factor

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“No it is not advertising, but it was something the shopping centre did with creative agency Imagic to get their neighbourhood involved,” says Alexander PR’s Jade Alexander, about the agency’s most recent promotion. “It was more a creative retail marketing task where shoppers could be in to win.”

NZME salutes our veterans

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NZME is again showing their support for the RSA’s annual Poppy Appeal. This year, their support stretches across all print, digital and radio brands, encouraging listeners and readers to donate and #PinAPoppy to their social media accounts.