New independent research about farmers’ and growers’ media habits reveals the rural market is unique. In response to demand from marketers for more data on the rural media landscape, four major publishers have collaborated to have independent research done about farmers’ and growers’ media habits.
BPR wins South Australia Tourism Account
Auckland agency Boyd PR is working with the South Australian Tourism Commission to develop and grow Adelaide and South Australia as a destination of choice for Kiwis.
Warehouse NZ’s new ad chief signs for global pow-wow
The Warehouse Group NZ’s recently appointed chief marketing officer Jonathan Waecker has been named among the global panellists fronting up to the inaugural Advertising Week at Luna Park Sydney.
NZ online revenue surges to a record $923m
New Zealand interactive advertising reported in 2017 reached a record $NZ923m for the full year ($257m Q4) – a 7% year-on-year increase.
Lemonade stops the Weather Waffle with new Panasonic tvc
Jonny Brugh (What We Do in the Shadows) has swapped sexy vampires for a 90s ex-weather-man in the new Panasonic mockumentary launched today out of Grey Lynn brands agency Lemonade.
Arrivals & Departures: Lee Parkinson joins Strategy Creative
Industry veteran Lee Parkinson begins today as strategic director of Strategy Creative Christchurch. Previously, he worked at Christchurch agency Plato.
How Pead PR became one of NZ’s most recognised agencies
Public relations companies exist to, among other things, get publicity for their customers. It therefore stands to reason that the agency should have the chops to get itself publicity too. And that’s something which independent research from Tangible Media has shown Pead PR does better most.
Sodastream adds fizz to April Fools Day
The PR Shop Auckland led the April Fools idiot charge at the weekend with a truly awful spot for client SodaStream, who used it to launch their new product, SodaSoak – a gadget which fizzes your bath water. Yeah, right!
Kiwi adman eyes $1 trillion prize
Agency executive Paul Manning has walked away from a lucrative career as MD of one of the nation’s largest creative shops to take a $5 million punt on a start-up business in a start-up industry that doesn’t exist yet.
And the winner is … The NZ Herald
You can always rely on NZ Herald writer Chris Rattue to provide a searching examination of major sports events. In Saturday’s paper his focus was the World Championship Parker vs Joshua heavyweight title fight (read it here).