Online editorial story FML, designed by Auckland digital agency Gladeye for New York-based HuffPost Highline, has won the 2018 Webby Award for Best Individual Editorial Experience.
Liquor sector puts moderation in the picture
NZ Alcohol Beverage Council exec director Nick Leggett was the voice of commonsense as he fired a shot at “sensationalist” headlines about liquor consumption in a NZ Herald opinion piece published this week (scroll down for the link).
Rustic setting for National Anthem
Still basking in the afterglow of Anzac Day, we’ve chosen to share with readers this rather cool video of a Kiwi pianist playing our National Anthem, filmed on location in Christchurch & Leeston.
Sweetshop signs Oscar-nominated Kiwi director for global representation
“When it comes to hunting down unique characters for film and commercial work, Zoe McIntosh is in her element unveiling these best kept stories,” says Sweetshop NZ MD Fiona King, introducing the film co’s latest signing.
M+AD closed for Anzac Day
Like the rest of us Kiwis, M+AD will be spending much of tomorrow (Wednesday 25 April) toasting our military heroes, and remembering that they fought for peace.
Sky claims it’s first in NZ to run Promoted Stories on Snapchat
Sky TV, with Fuse and OMD, has become the first brand in New Zealand to use the Promoted Stories feature on Snapchat.
Promoted Stories are a new way for brands to tell their stories in the same way Snapchatters and ‘Discover’ publishers do. “This new format allows advertisers to drive business results, like awareness and consideration, on a massive scale,” says Sky TV head of online Kristy Simpson.Energy Online shoots No Regerts follow-up
Energy Online launched its winter campaign over the weekend with two new tvcs introducing a new character for the energy brand – Steve (a close friend of Dave he of the amazing back tattoo).
Arrivals & Departures: Newshub appoints head of digital
MediaWorks has appointed Cathy O’Sullivan as head of digital for Newshub where she will lead Newshub’s strategy & editorial direction for its digital properties, including newshub.co.nz , social channels and other platforms.
NZ wins 6 Pencils in 1st wave (DDB a brace)
New Zealand scored six D&AD Pencils overnight – but the winners will have to wait until the awards ceremony in London this Thursday (26 April) to find out which colour Pencil (Wood, Graphite, Yellow or Black) they’ve won.
Adshel unbundles digital packs across its Live net
Adshel New Zealand has announced the launch of Adshel Live Unbundled, as they break up their digital packs to advertisers more buying and creative flexibility across the Adshel Live network.