Campbell Arnott’s ditches Y&R NZ and Clemenger Australia, taps Publicis Groupe after pitch

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Global food group Campbell Arnott’s has taken a knife to its Australian & NZ agency partnerships, dumping Y&R New Zealand and Clemenger/MEC Australia – and appointing Publicis Groupe as its key agency partner for Australia, New Zealand, Malaysia and Indonesia, across creative, media planning and buying, digital, public relations and shopper marketing.