Bravo New Zealand is supercharging its digital publishing business and offering bespoke packages to advertisers including integrated partnerships, branded content and native editorial.
Clemenger & Colenso shine in New York
New Zealand agencies have scored just three finalist spots at the 2018 New York Festivals – all are already global prize-winners, and all are out of NZ’s two BBDO shops.
DDB fronts up as NZ scores another 18 at One Show finals
The One Show has announced the second round of finalists in the following categories: Cross-Platform, Film, Interactive, Mobile, Print & Outdoor, Radio, Social Influencer Marketing, Social Media and UX/UI.
Arrivals & Departures: Meet NZME’s new Digital Ventures GM
Janet Smith has joined NZME today as GM, Digital Ventures – Driven, reporting into chief digital officer Laura Maxwell. Smith has most recently been with Fairfax Media, initially in a commercial transformation role, and was later promoted to national sales director responsible for driving direct revenue across NZ.
Why digital advertising needs to pay more attention to the people (before the people will pay attention to it)
At the Modern Marketing Summit, held in Auckland over the weekend, Exponential Melbourne director of global sales strategy Tyler Greer spoke about the importance of creating user-centric media experiences. Here, he expands on why this is so critical for marketers …
The Workshop shoots G.J. Gardner six-pack
G.J. Gardner, with brand expertise courtesy of 99 and The Workshop, has launched its new brand campaign We’re Locals Like You – based on six TVCs shot across the country to illustrate the broad community strength of G.J. Gardner.
Sorrell calls it a day
Sir Martin Sorrell has stood down as chief executive officer of WPP, the company has announced, via a statement released over the weekend.
Air New Zealand’s corporate reputation flying high
Air New Zealand has the country’s best corporate reputation for the fourth year in a row, circling well above the field in the Colmar Brunton Corporate Reputation Index 2018, released Friday.
Global Young Leaders Group taps Isentia NZ expert
Leading data intelligence business Isentia NZ is celebrating the announcement that its NZ head of insight, Ngaire Crawford, has been chosen to chair the International Association for Measurement & Evaluation of Communication Global Young Leaders Group – the world’s largest organisation for media intelligence and insights professionals.
NZ scores 14 on New York shortlist
Colenso BBDO so far leads the way for New Zealand at New York’s The One Show, which has just announced its first batch of finalists. New Zealand has secured 14 on the shortlist.
