NEW YORK, Today: New Zealand has seven entries through to the shortlist at the New York Festivals Advertising Awards – Colenso BBDO has four, Y&R two, and DDB one.
NEW YORK, Wednesday: DDB NZ was ranked #5th effective agency in the world in 2019 by the Global Effie Effectiveness Index. Special Group ranked #3 most effective indie agency.
AUCKLAND, Today: The results for the first radio survey for 2019 show that 3.62 million people or of New Zealanders aged 10+ (83%) listen to radio each week, with 3.34 million (77%) of them tuning into commercial radio each week.
LONDON, Today: PHD Auckland’s DB Export Beer Bottle Sand, and PHD & Colenso BBDO’s Child Replacement Programme were the best examples of creativity, effectiveness and media excellence in 2018, according to the Warc Rankings 2019 report, out this morning.
AUCKLAND, Today: Cross-cultural agency Bananaworks’ Eva Lee, account manager for WeChat, believes Kiwi brand owners and marketers are missing a trick. “WeChat is not just social media,” she says. “It’s a tool for marketing, providing services and e-commerce.
AUCKLAND, Today: Jean-Claude Decaux, the French founder of global billboard giant JCDecaux (which now owns NZ’s APN Outdoor) is contributing to the Notre-Dame restoration fund.
NEW YORK, Thursday: Mars petcare brand Puppo has collaborated with Colenso BBDO to create a bespoke ad for every registered dog in New York City – over 100,000 of them.
AUCKLAND, Today: NZ-based creative content company Pitchblack Partners have set their sights on the US with Podium, a new coaching app for runners, launched last week in the US with a full brand design, app design, and ATL campaign.