AUCKLAND, Today: Vogel’s might be one of New Zealand’s best-known loaves, but McCann New Zealand is taking a fairly bold position on the pantry staple. It’s not bread. It’s toast. Technically, yes,... Read More
AUCKLAND, Today: Jervis Bay is providing the scenery, Jessica Hart is bringing the star power, and Specsavers is giving its long-running Country Road partnership a fresh look. The two brands have teamed... Read More
AUCKLAND, Today: The Vodafone media business is not moving in NZ – despite a global shift of the account from incumbent WPP Wavemaker to DAN/Carat. The NZ end of the Voda media... Read More
SYDNEY, Tuesday: The print edition of Australia’s Marketing magazine is no more, with the publication conceding it is no longer financially sustainable. Read More
AUCKLAND, Tuesday: Total digital advertising revenue in New Zealand continues to climb, reaching $563.2 million in the first half of 2019, achieving 12.7% growth on the same half in 2018, following seven... Read More
AUCKLAND, Today: Surely one of the great newspaper headlines of all time? M+AD’s been saving this one for a rainy day. That day has finally arrived! Read More
PARIS, Today: French/USA-based site Adforum has named DDB & Sweetshop’s latest tvc for Vodafone NZ 5G (Huxley – previewed in M+AD yesterday) as the 4th-best TV ad in the world last week. Read More
AUCKLAND, Monday: Tribal Worldwide NZ – launched earlier this month as a dedicated digital agency within the DDB Group – has appointed Danica Paki as business lead. Most recently she held the... Read More
AUCKLAND, Today: Agencies are beginning to seek their rightful share of the credit from last week’s NZ Marketing Awards. First to put up their hand is BC&F Dentsu whicch saw three of... Read More
AUCKLAND, Monday: Social Partners, a division of K Rd-based PR agency 818 which specialises in the entertainment sector, has sealed a deal with NZ artists’ agency Gail Cowan Management to represent its... Read More
AUCKLAND, Today: NZ’s newest and largest full-service creative indie Stanley St has appointed media veteran Andrew Reinholds to its senior leadership team, as head of media. Read More
AUCKLAND, Today: In the latest brand campaign from the team at Powershop, EightyOne, Assembly and MBM we see a typical Powershop customer in a not so typical relationship. Read More