A quirky ad campaign devised by Auckland agency Republik paired chef Al Brown with a CGI-created seal to promote Manuka-smoked salmon has paid dividends for Regal Marlborough King Salmon, with the campaign being officially recognised at the TVNZ NZ Marketing Awards.
NZ wanted in the Big Apple
New York, NY: The New York Festivals 2019 AME Awards is now accepting entries. With recently appointed Gayle Mandel at the helm, the show launches this year with strategic updates including a consolidation and restructuring of current categories, new categories, and enhanced entry process guidelines making the submission process much more user-friendly.
Buzzwords tickets sell fast
The Comms Council advises that tickets are still available for tomorrow’s Building Diverse & Inclusive Agencies: Beyond the Buzzwords and into Best Practice breakfast event with speakers from BNZ, Air NZ, Clemenger Group NZ and Diversity Works NZ.
Lumo website revamp goes aerial
Auckland digital outdoor company Lumo has revamped its website, with expert help from long-time digital agency partners Hello Ltd (Gilda Kirkpatrick & James Pohill) and Lumo’s own in-house experts.
Chemistry found the right formula
Auckland-based indie digital agency Chemistry successfully took its client helloworld Travel to the top at the TAANZ National Travel Industry Awards where they won Best Travel Agency Brand at Skycity Convention Centre.
Pead PR & Huawei cut through iPhone launch with ambush PR & marketing strategies
Chinese smartphone manufacturer Huawei saw last week’s announcement from Apple as an opportunity to showcase their #HigherIntelligence and employ guerrilla marketing tactics both locally and globally – an opportunity quickly seized by Auckland agency Pead PR.
New Zealand stands up
New Zealand’s top 100 brands have – for the first time – been added to Campaign Asia’s annual rollout of the region’s best-performing products.
UMS takes avos to China
AUCKLAND, Monday: Leading NZ Chinese digital marketing agency United Media Solution (UMS) has been appointed by New Zealand Avocado, to create and manage its digital marketing presence in China.
Anthem crafts new-look Yellow campaign
AUCKLAND, Today: Creative agency Anthem has launched Yellow’s first above-the-line campaign since it rebranded, introducing Kiwis to Yellow’s Marketing Machine, described as “a comprehensive digital marketing offering of needs-based solutions, designed to help SMEs thrive”.
Spanish car brand enlists DDB NZ
AUCKLAND, Today: The NZ arm of Spanish car brand Seat has appointed DDB as its creative agency. The appointment will see DDB leading all marketing communications as the brand looks to grow its presence in the NZ market.
