AUCKLAND, Today: Twenty years after disappearing without so much as a goodbye, The Warehouse’s much-loved Kiwi mascot has resurfaced in a five-part series from TBWA\NZ. Rather than squeezing the comeback into another... Read More
AUSTRALIA, Today: Westfield is getting in on the gridiron action, signing on as the NFL’s Official Shopping Destination Partner across Australia and New Zealand. The partnership arrives ahead of the first regular-season... Read More
LONDON, Tuesday: Clemenger BBDO Wellington has enjoyed a spectacular night at The Cresta Awards in the UK with five Golds, 13 Silvers, and two Bronzes – mostly for its celebrated NZTA Belted... Read More
NEW YORK, Today: Boyd PR Auckland has won a major healthcare award at the 2020 Asia-Pacific Sabre PR Awards for its work with Sir John Kirwan’s mental health app Mentemia. Read More
SYDNEY, Tuesday: Fandom is a A$4.3bn industry in Australia, with the average fan spending more than A$900 every year, according to strategist Toby Boon, reported in UK marketing site Warc. Read More
AUCKLAND, Monday: M+AD yesterday characterised a new relationship beween Transtasman agencies as “a merger” – the result of a confusing media release. Read More
AUCKLAND, Monday: Nick Licence, of Customs St-based digital agency Krunch, writes: “Dear M+AD Editorial team, much as Krunch would love to have scored a Gold, we didn't quite get there this time... Read More
SYDNEY, Today: Bauer Media AUNZ has begun its long way back from the abyss of 2020, relaunching as Are Media (“Audience/Reach/Engagement”). Read More
AUCKLAND, Today: Not surprisingly, the troops at indie creative upstart Stanley St are talking up their big win at the APAC Effies, where the Parnell agency was named the Most Effective Independent... Read More
LONDON, Today: Dentsu Group is rebranding globally, and the result is not one any truly creative agency worth its salt could possibly admire. It’s dropped the cap ‘D’ and substituted it with... Read More