AUCKLAND, Today: DDB and Goodoil have launched an immersive experience of homelessness in support of Auckland-based social agency Lifewise. The campaign calls on landlords to consider opening their rental property portfolios to those most in need.
Y&R wins big social pitch
AUCKLAND, Thursday: The Ministry of Social Development has appointed Y&R New Zealand as their agency partner for the next evolution of the Stop Family Violence It’s not OK campaign. There was a pitch (the unsuccessful agencies have not been identified). The account was previously held by FCB.
NBR launches business journalist trainee scheme
AUCKLAND, Thursday: NBR is to set up a business journalist trainee scheme, under the tutelage of award-winning business journalist and in-house PR practitioner Jenni McManus.
Trojan Christmas greeting
SYDNEY, Thursday: Audio specialist agency Eardrum has sent its clients an audio Christmas card with a hidden message for creatives.
Arrivals & Departures: Spark PR promotes Katie Walton
AUCKLAND, Wednesday: PHD agency Spark PR & Activate has promoted Katie Walton to general manager. Walton replaces Dallas Gurney (now the agency’s managing director).
Chemistry wins non-profit – without a pitch
AUCKLAND, Today: Westhaven-based indie Chemistry has been appointed as Leukaemia & Blood Cancer New Zealand’s creative agency, with immediate effect. There was no pitch – the incumbent agency was YoungShand Auckland.
BCF Dentsu serves up Post-Truth Vodka – the spirit of the times?
AUCKLAND, Today: BCF Dentsu have launched Post-Truth Vodka – but although beautifully presented, and designed as well as any premium vodka – nothing is quite what it seems.
Beacons 2019 entry call
AUCKLAND, Today: The Comms Council has initiated its entry call for the 2019 Beacon Awards (in association with NZME). Entry is now open – scroll down for the link.
American Express unveils new brand identity – and takes NZ to the world
SYDNEY, Today: American Express has unveiled its new global brand platform in New Zealand (Powerful Backing: Don’t Do Business / Don’t Live Life Without It) through a 360-degree Ogilvy campaign advertising the American Express Airpoints Platinum Card in partnership with Air New Zealand.
Creative shop develops stress-release app with NZ academic
AUCKLAND, Today: Creative agency Run is working with a University of Auckland academic to develop a novelty stress relief app. Called BadGood, the app aims to provide a fun way for users to let out their everyday frustrations.
