Latest Articles

Cliché clampdown

Cliché clampdown

AUCKLAND, Today: Federation’s new recruitment campaign for Massey University breaks the sector’s advertising genre of ‘skyward-looking’ students. The campaign launches with a new creative platform “anchored with a fresh, unpolished authenticity”. Read More

Sweet as!

Sweet as!

AUCKLAND, Today: Humour and Connection to Nature are the two lead characteristics demonstrating ‘Kiwiness’ according to new research launched this morning. The Kiwi Codes research, by leading independent research and insights agency... Read More

Showtime!

Showtime!

AUCKLAND, Today: The Comms Council has issued the entry call for the Axis Awards 2022. The Axis theme next year is A Kind of Magic. “This is the call to conjure up... Read More

Capital Investment

Capital Investment

AUCKLAND, Today: Special – the New Zealand-founded global advertising group with offices in Auckland, Sydney, Melbourne and Los Angeles – has announced its next office will be a little closer to home. Read More

Make it or fake it!

AUCKLAND, Thursday: DDB Aotearoa NZ has produced a new New World campaign, focused on giving Kiwis a bright Christmas by taking pressure out of the festive season and helping them to win... Read More

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