AUCKLAND, Today: The Attention Agency has decided attention was a little too broad. Now called Salience, the Auckland independent is putting its entire focus behind complex B2B businesses. The new name took... Read More
AUCKLAND, Today: Auckland’s newest rail stations have opened with every foundation advertising slot already spoken for, as QMS NZ switches on its fully digital City Rail Link network. The launch roster brings... Read More
AUCKLAND, Wednesday: Kiwis searching for online news have pushed the NZME digital news site nzherald.co.nz into top spot as New Zealand’s most popular digital news provider. Read More
AUCKLAND, Today: Premixed drinks company Part Time Rangers have launched their new Brown Kiwi with a campaign from Pitchblack that rallies Ranger fans to support the national icon. Read More
AUCKLAND, Today: Indie integrated agency Federation has developed a standout brand identity, e-commerce website and multi-media campaign for ATEED’s Elemental AKL Festival, which makes a welcome return to the region in October. Read More
AUCKLAND, Today: Following a successful launch in Australia, Val Morgan Outdoor has partnered with out-of-home exchanges Hivestack, Vistar Media and Broadsign Reach to extend their VMO Work offering in NZ. Read More
AUCKLAND, Today: Aussie agency The Works – using dramatic footage shot by Two Bearded Men NZ – featured NZ’s Treble Cone ski resort as the backdrop for dog food brand Black Hawk’s... Read More
AUCKLAND, Today: Leading PR firm Porter Novelli has appointed agency alumnus Brad Pogson to group account director in a newly created role, while Courtney Stayte returns as account director to support continued... Read More
AUCKLAND, Today: The ProGroup are property-improvement and renovation specialists whose advertising needed a new reno of their own. Doing everything from grout to artificial lawns, they wanted a campaign that explained their... Read More
AUCKLAND, Today: Creative agency Crave have devised a social campaign to launch premium RTD brand Finery Cocktails. Creative director Hadleigh Averill said: “The creative takes a wry approach to Finery’s premium cocktails in... Read More